Logo design concept - the significance of the logo

Meaning of the "" sign

With the rapid development of science and technology, the role of printing, photography, design, and image transmission has become more and more important. The development of this non-verbal transmission has a competitive edge that competes with language transmission. The logo is one of the unique ways of delivery.

When people see the rise of smoke, they think of the fire below. Smoke is a natural mark of fire. In the era of underdeveloped communications, people use smoke (wolf smoke) as a special means of transmitting information related to the meaning of fire (such as emergency, emergency, and alarm for help). This artificial "smoke" is both a signal and a sign. It rises high, spreads slowly, has a vivid image, and features people who can see it quickly from far away.

The speed and the effect of this non-verbal transmission are beyond the reach of language and text at that time. Today, although the means of language and text transmission are well-developed, such as signs, the public can see at a glance, the effect is quick, and they are not subject to the intuitive transmission methods of different nationalities and national languages. They are even more suited to the needs of the ever-accelerating pace of life. The special role is still no substitute for any transmission method.

The sign is a sign that shows the characteristics of things. It uses intuitive, salient, and easily recognizable objects, figures, or textual symbols as an intuitive language. In addition to what is marked or replaced, it also has the function of expressing meaning, emotions, and instructional actions.

The sign, as a special way of human intuitive contact, is not only ubiquitous in social activities and production activities, but also the fundamental interests of the country, social groups and even individuals. More and more shows its extremely important unique function. For example, the national flag and national emblem as a symbol of a country’s image have special meanings that are difficult for any language and character to express. Public places signs, traffic signs, safety signs, operating signs, etc., have intuitive and quick effects for guiding people to carry out orderly normal activities and ensure the safety of life and property. Special marks such as trademarks, shop marks, and factory marks have important practical values ​​and legal safeguards for the development of the economy, the creation of economic benefits, and the protection of the rights of enterprises and consumers. Various domestic and foreign events, conferences, sports games, postal transportation, financial and trade, institutions, groups, and individuals (stamps, signatures), etc., have almost all the signs that show their own characteristics. These signs play a role in communication and communication from various angles. Promote social, economic, political, technological and cultural progress and safeguard their respective rights and interests. With the ever-increasing frequency of international contacts, the intuitive, visual, and language-informed features of the logo are extremely beneficial to international communication and application. As a result, the internationalization logo has been rapidly promoted and developed, becoming one of the most effective means of visual transmission. , Become an intuitive contact tool for human beings.

Source of information: pack.cn