A good packaging composition and color is the most important, this is the skill
What aspects should you use to master the packaging design skills? Here are three main points: First, the grasp of color techniques; Second, the grasp of composition skills; Third, the grasp of cultural connotation.
First, the grasp of color skills
Color techniques should be noted from the following points: First, the relationship between color and packaging; and second, the contrast between color and color. These two points are the key to the use of color.
(a) The care of color and packaging
Then, where should we talk about the relationship between color and packaging? Mainly through the external packaging color can reveal or reflect the inner packaging items. It allows people to basically perceive or think of what the inner package is. For this question, I have mentioned it many times in the past articles, but if we can come to the store to get a look at the goods, many products do not reflect this relationship of care. So that consumers can not think of what to pack things from the table and inside. Of course, there is no positive sales promotion for the sales of products. The normal external packaging color should grasp this same characteristic to varying degrees;
(1) From the industry's advancement, the normal color of food is expressed in its main colors of yellow and pink to give people a sense of warmth and intimacy. Of course, many of them use green tea, and there are many beverages, green and blue ones. There are a lot of reds for liquors and pastries, and many children's foods use rosy colors. Daily cosmetics use them normally. The main colors are mostly rosy, pink, light green, light blue, dark brown, to highlight the warm and elegant feeling, clothing and shoes and hats are mostly dark green, dark blue, brown or gray, to highlight the calm Heavy and elegant beauty.
From the aspect of performance characteristics, in the case of foods alone, cakes and pastries use golden, yellow and light yellow to give people the impression of scenting on people; teas, beer and other beverages use red or green types, symbolizing the richness and aroma of tea; Tomato juice and apple juice are often red, and the concentration indicates the nature of the item. Although some packages do not use the same colors as the ones mentioned in the main colors, but look closely if the design of the package is written by the hands of their own family, then, in the packaging of its packaging There must be a symbolic color block, color point, color line, or focused content highlighted in that color. This should be everyone's proud job. Some clothing packaging and some cosmetic packaging, and even some wine packaging can find a lot of such examples.
(B) the contrast between color and color
Besides, the contrast between color and color. This is the easiest thing to do in many commodity packaging but it is very difficult to grasp. In the design from the master, the wound effect of the package is snow white, otherwise, is the lower Riba. In Chinese calligraphy and painting, such a saying is often popular. It is airtight and sparse. In fact, it is a kind of contrast relationship. In the packaging design, this contrast is very obvious and very common. These so-called comparisons generally have the following contrasts: the contrast between the use of colors, the contrast of the use of colors, the point-to-point ratio of color use, the contrast between the use of colors, the contrast between the use of color and the contrast of color, and the contrast of color Contrast and so on.
(1) The contrast of the color used. This appears to be the most frequent use of the color of the current packaging design, the most widely used. It is very common in many graphic designs (such as posters, hanging scrolls, or dressmaking classes). The so-called contrast between the shades and depths should mean that the design uses two colors, shades of color, to appear cleverly on one screen at the same time, resulting in a more coordinated perspective. It is usually used as a light-colored base with a large area, on which a dark composition, such as a light yellow base, is used to compose the composition in brown, or a yellowish or white pattern is used in the brown color patch; With a light green bottom; dark green composition; pink bottom; large red composition; light gray bottom; soap black composition and so on. These are all shades of contrast in color, and in this form we can design packaging on some cosmetic packaging or on some western wine packaging, especially Western wine packaging. Chinese Changyu wines and Shuanghui's sausage sausages as well as Xijie’s meat packaging are mostly expressed in this form. This form of packaging is also common in Japan and South Korea. Its visual effects are clear, simple, gentle, and elegant.
(2) The use of color for contrast (or contrast) is one of the important methods of reproduction. This kind of contrast is often accompanied by a deep and solemn motif on a light and elegant background, or in a heavy and solemn motif (mostly with color patterns). Shows the theme and name of light and elegant packaging, as well as trademarks or slogans. In turn, it also uses a large area of ​​dignified deep pigmentation. Another light and elegant tone or focus on a certain color block or fully decorate some patterns. In this light contrast, the general pigments have a harmonized color contrast and a cool and warm color contrast. The methods of harmonizing the color contrasts are often pale green to dark green; light yellow to deep coffee; pink to red, etc., while the contrast between cold and warm colors is mostly Black and white, red and blue and so on.
(3) The point-to-point ratio (or size contrast) of color use contrasts mainly in the design process of a packaging screen, using the contrast of pigments from a center or a focal point to the overall picture, namely a small range and a large range. The contrast between the pictures. In daily life, especially washing cosmetics, we can see a clean box of products on the whole area of ​​what is not, on the middle of a very focused and then appear a very obvious small box of heavy colors (or Elliptical or small round) and then from this small box of screens, the theme of the brand and name of the contents of the package is expressed. This is a combination of point and surface, but also contrasts large and small, and occasionally from point to point. And the gradual transition of the contrast.
(4) Contrast of simplification of color usage. We can see the uniform 100 instant noodles, the bottom half of each bag is a physical pattern of various instant noodles, and at the top of the screen it is the entire clean, green, and red color, and then stands out very conspicuously. 100 words, look at the cover of the "Packaging World" magazine's 66 issue (also known as the book's packaging). With a large area of ​​real photos of straw, it is very complicated and even packed into the world. However, the center of the screen shows a clean and blank space. In it, it states that "The magazine will expand and expand in 2000" and "Welcome to your local post office." It is so simple and simple, but it ingeniously puts the emphasis on the magazine's most important thoughts. I also saw a dumpling bag and a seasoning bag in the shop. The whole picture was made of green black and yellow pigments and interweaved on one screen. Also want to express the name, but also want to express the foil pattern. As a result, because of the large area of ​​the complicated design, there is no actual meaning of the dark lining pattern, and all the above-mentioned descriptions of the main body are diluted, drowned, resulting in this kind of packaging. People's psychological depression and feeling of irritability naturally affect sales.
(to be continued)
What aspects should you use to master the packaging design skills? Here are three main points: First, the grasp of color techniques; Second, the grasp of composition skills; Third, the grasp of cultural connotation.
First, the grasp of color skills
Color techniques should be noted from the following points: First, the relationship between color and packaging; and second, the contrast between color and color. These two points are the key to the use of color.
(a) The care of color and packaging
Then, where should we talk about the relationship between color and packaging? Mainly through the external packaging color can reveal or reflect the inner packaging items. It allows people to basically perceive or think of what the inner package is. For this question, I have mentioned it many times in the past articles, but if we can come to the store to get a look at the goods, many products do not reflect this relationship of care. So that consumers can not think of what to pack things from the table and inside. Of course, there is no positive sales promotion for the sales of products. The normal external packaging color should grasp this same characteristic to varying degrees;
(1) From the industry's advancement, the normal color of food is expressed in its main colors of yellow and pink to give people a sense of warmth and intimacy. Of course, many of them use green tea, and there are many beverages, green and blue ones. There are a lot of reds for liquors and pastries, and many children's foods use rosy colors. Daily cosmetics use them normally. The main colors are mostly rosy, pink, light green, light blue, dark brown, to highlight the warm and elegant feeling, clothing and shoes and hats are mostly dark green, dark blue, brown or gray, to highlight the calm Heavy and elegant beauty.
From the aspect of performance characteristics, in the case of foods alone, cakes and pastries use golden, yellow and light yellow to give people the impression of scenting on people; teas, beer and other beverages use red or green types, symbolizing the richness and aroma of tea; Tomato juice and apple juice are often red, and the concentration indicates the nature of the item. Although some packages do not use the same colors as the ones mentioned in the main colors, but look closely if the design of the package is written by the hands of their own family, then, in the packaging of its packaging There must be a symbolic color block, color point, color line, or focused content highlighted in that color. This should be everyone's proud job. Some clothing packaging and some cosmetic packaging, and even some wine packaging can find a lot of such examples.
(B) the contrast between color and color
Besides, the contrast between color and color. This is the easiest thing to do in many commodity packaging but it is very difficult to grasp. In the design from the master, the wound effect of the package is snow white, otherwise, is the lower Riba. In Chinese calligraphy and painting, such a saying is often popular. It is airtight and sparse. In fact, it is a kind of contrast relationship. In the packaging design, this contrast is very obvious and very common. These so-called comparisons generally have the following contrasts: the contrast between the use of colors, the contrast of the use of colors, the point-to-point ratio of color use, the contrast between the use of colors, the contrast between the use of color and the contrast of color, and the contrast of color Contrast and so on.
(1) The contrast of the color used. This appears to be the most frequent use of the color of the current packaging design, the most widely used. It is very common in many graphic designs (such as posters, hanging scrolls, or dressmaking classes). The so-called contrast between the shades and depths should mean that the design uses two colors, shades of color, to appear cleverly on one screen at the same time, resulting in a more coordinated perspective. It is usually used as a light-colored base with a large area, on which a dark composition, such as a light yellow base, is used to compose the composition in brown, or a yellowish or white pattern is used in the brown color patch; With a light green bottom; dark green composition; pink bottom; large red composition; light gray bottom; soap black composition and so on. These are all shades of contrast in color, and in this form we can design packaging on some cosmetic packaging or on some western wine packaging, especially Western wine packaging. Chinese Changyu wines and Shuanghui's sausage sausages as well as Xijie’s meat packaging are mostly expressed in this form. This form of packaging is also common in Japan and South Korea. Its visual effects are clear, simple, gentle, and elegant.
(2) The use of color for contrast (or contrast) is one of the important methods of reproduction. This kind of contrast is often accompanied by a deep and solemn motif on a light and elegant background, or in a heavy and solemn motif (mostly with color patterns). Shows the theme and name of light and elegant packaging, as well as trademarks or slogans. In turn, it also uses a large area of ​​dignified deep pigmentation. Another light and elegant tone or focus on a certain color block or fully decorate some patterns. In this light contrast, the general pigments have a harmonized color contrast and a cool and warm color contrast. The methods of harmonizing the color contrasts are often pale green to dark green; light yellow to deep coffee; pink to red, etc., while the contrast between cold and warm colors is mostly Black and white, red and blue and so on.
(3) The point-to-point ratio (or size contrast) of color use contrasts mainly in the design process of a packaging screen, using the contrast of pigments from a center or a focal point to the overall picture, namely a small range and a large range. The contrast between the pictures. In daily life, especially washing cosmetics, we can see a clean box of products on the whole area of ​​what is not, on the middle of a very focused and then appear a very obvious small box of heavy colors (or Elliptical or small round) and then from this small box of screens, the theme of the brand and name of the contents of the package is expressed. This is a combination of point and surface, but also contrasts large and small, and occasionally from point to point. And the gradual transition of the contrast.
(4) Contrast of simplification of color usage. We can see the uniform 100 instant noodles, the bottom half of each bag is a physical pattern of various instant noodles, and at the top of the screen it is the entire clean, green, and red color, and then stands out very conspicuously. 100 words, look at the cover of the "Packaging World" magazine's 66 issue (also known as the book's packaging). With a large area of ​​real photos of straw, it is very complicated and even packed into the world. However, the center of the screen shows a clean and blank space. In it, it states that "The magazine will expand and expand in 2000" and "Welcome to your local post office." It is so simple and simple, but it ingeniously puts the emphasis on the magazine's most important thoughts. I also saw a dumpling bag and a seasoning bag in the shop. The whole picture was made of green black and yellow pigments and interweaved on one screen. Also want to express the name, but also want to express the foil pattern. As a result, because of the large area of ​​the complicated design, there is no actual meaning of the dark lining pattern, and all the above-mentioned descriptions of the main body are diluted, drowned, resulting in this kind of packaging. People's psychological depression and feeling of irritability naturally affect sales.
(to be continued)
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