Analysis of Packaging Design of Export Goods

Packaging, such as cans, boxes, portable packaging, such as devices with handles on the packaging, such as easy-open packaging, such as cans, spray packaging, for fluid goods, matching packaging, that is, matching different specifications Packaging, gift packaging, and more luxurious and valuable decoration, reuse for packaging, in addition to the use of this package for sale, but also for the storage of other goods or for public viewing and other purposes. In addition to the packaging style, the sales package is generally accompanied by a decoration screen, not only beautiful and generous, full of attractive craftsmanship, highlighting the characteristics of goods, do not adapt to the relevant national customs and preferences of goods. Of course, there should be necessary written descriptions on sales packaging, such as trademarks, product names, brands, origins, orders of magnitude, specifications, ingredients, and methods of use. The words used must be concise and easy to understand. When necessary, Chinese and foreign languages ​​can be used together. At the same time, attention should also be paid to the provisions of national label management. Currently in the retail market, the sales package of goods is usually printed with a bar code. Bar code (UPC/EAN) is a set of black-and-white, equal-width, equal-width lines printed on the packaging of goods, with a number marked below. Barcodes through the optical scanning equipment, can identify the product's origin, manufacturers and related product properties, and can check the unit price of goods for payment settlement, more effective customer service, improve cargo management efficiency. At present, developed countries have generally adopted bar codes. To meet the requirements of international standards, bar codes must not meet the requirements of foreign supermarkets for automatic scanning. Otherwise, even brand-name products absorb energy as low-grade goods and enter cheap stores.

In international trade, the packaging conditions are often one of the terms of the sales contract. To do a good job of packaging is an important part of the performance of the contract. According to the laws of some countries, if the goods delivered by the seller are not packaged according to the agreed conditions, or the goods are packaged with the industry habits Inconsistent, the buyer has the right to reject the goods. In addition, practical and beautiful packaging can increase the added value of goods, to a certain extent reflect the level of export technology and culture, to achieve the purpose of publicizing and beautifying goods, attracting customers, and expanding sales. Therefore, no matter from which angle, in the national trade, we can not take lightly on the packaging of goods. (Text / Shen Xueyou)