First, the concept of overall system design of packaging
The definition of “packaging†in the Chinese packaging standards was defined in the early 1980s as: the overall use of containers, materials, and auxiliary materials used to protect products in circulation, facilitate storage and transportation, and promote sales. The name also refers to the use of containers, (operational activities such as the application of certain technical methods in the process of materials and aids.) Packaging is a noun for a class of things and a verb for things to operate. Adapting to the market and people constantly The increased consumption demands continue to give new meaning to packaging. The so-called modern packaging design aims to protect the safe circulation of goods, facilitate consumption, and promote sales. It is based on the form, nature, and circulation intention of specific products, and forms new ones through planning and conceiving. The concept of packaging, in combination with art and technology, adopts appropriate materials, shapes, structures, texts, graphics, colors, and protection technologies to create an organic packaging entity that shapes the image of a product. Modern packaging design to adapt to the market Demand and human health and environmental protection requirements are the starting point for satisfying The consumer needs of the same type of people are the goals. From the market, the development of the design and production of goods and packaging, and then back to the market to enter the circulation and consumption links, through market sales and people's consumption inspection feedback information, to identify problems and new needs, Further improvement of product and packaging design and development, it can be seen that packaging design, as an indispensable part of the formation of a commodity, is itself a systematic concept of recycling and development.Although some packages only need to Focused on the improvement of the design, but as the correct design concepts and methods, should always be the market circulation goals and consumer demand-oriented, from the perspective of overall packaging system design and design.
Second, the overall systematic design is the era of market economy to modern commodity packaging design
The market demand is the leading factor of the modern economy. Any commodity development cannot be separated from the market, starting from market demand and occupying the market for the purpose. Products must be packaged to form goods, enter the circulation and consumption fields, and packaging is an inseparable and important part of modern goods. Naturally, it is inseparable from the market and social consumption environment. The correct design should consider the packaging issue at the same time of product development. The product and packaging development and design all have common links, namely, market demand - target market determination - product positioning development and design packaging design - products Production packaging technology - forming products - into circulation - market sales - market and consumer information feedback - summarize analysis and research, and then timely use of new high-tech results in accordance with market and consumer demand information, improve products and packaging, forming a reciprocating Cycling advances system engineering. It can be seen that, under the conditions of market economy, commodity packaging development or improved design from the overall market positioning of packaging and commodities, processing and production methods, environmental protection, cost accounting, selection of materials, modeling structure and visual communication design, and packaging waste The recycling process must be integrated into the systematic design to meet the requirements of the development of the times.
Third, the subject research and planning in the design of the relationship between the status
In order to avoid blindly invalid or inaccurate design of the target, it is necessary to discuss the relationship between the project research, planning and specific design.
1. Research is to collect relevant information and information before starting any design project. Analyze the basic situation of the research project and carry out the insurmountable premise of project verification and planning. In the actual design activities, designers often make some ineffective or valueless design solutions. The reasons for summarizing the experience are mostly due to the lack of thorough investigation and research on the project when starting the design project, and the establishment and market value of the project. The unit conditions owed to the in-depth scientific demonstration, carried out valueless design activities, or did not clarify the design of the project's target orientation and market demand, manufacturing process conditions and other blind design. Therefore, as the designer's research on the project and the investigation before participating in the planning and decision-making, it is a prerequisite work that must not be ignored. Confirming the project's project value and conditions, and making preparations for research and planning activities are extremely important.
2. Planning is the basis for proper design. Planning usually refers to the pre-thinking and planning preparation of an event before it is carried out, and based on the analysis of specific environmental conditions, the decision-making and development methods of the direction of the students are made. The so-called packaging planning means that before a company's product packaging or certain packaging development and improvement, according to the company's product characteristics and production conditions, combined with the market and people's consumer demand, the overall direction of the product's market goals, packaging methods and grades Decision-making activities for the positioning of the planning. The correctness of planning decisions is an important factor directly affecting the success or failure of packaging design. Therefore, packaging planning is the basis for the correct and effective design. The purpose of the design and planning activities is to exchange information through the collective discussion of related personnel, to focus on the wisdom of the group, to clearly define the content and objectives of the mission, and to determine the basic mode and gear of the packaging according to the nature of the product and the market circulation intention, production and processing conditions. Design direction (such as packaging for gifts or souvenirs, popular consumer packaging, and the direction of the main sales market). In view of the important role of planning in the overall systematized design of packaging, participation in design and planning activities generally requires related personnel of the company's relevant leaders, design, management, production, and technology to participate. Designers should carefully listen to opinions from all parties. To express their own opinions, the responsible person of the company concentrates on the opinions and requirements of the decision-making design direction of the opinions of the group, and the relevant professionals form a package planning plan to lay the foundation for carrying out specific design activities.
3. Design is the process of creative activities in the visual and creative (conceptual) plan. The design activities are mainly based on the basic content, direction, goals and requirements determined by the project planning, specific investigations and analysis of relevant information, creative ideas for packaging, conception, and the adoption of certain art forms and technological methods. Innovation ideas are embodied as drawings or models to form a design proposal that is communicated to both self and users as the basis for review and input into production. It is clear that design is to creatively represent the overall concept idea as a blueprint or a modeled activity process.
Fourth, the overall systematic design of the basic rules of procedure
1. The overall design of packaging positioning. According to the basic principles of the design or improvement direction, functional goals, and production process methods defined in the packaging planning, the historical status, sales environment, market and development trend requirements of the product and packaging of the design project, and the current status of similar product packaging are carefully analyzed. Research, combining the design principles of “scientific, practical, economical, aesthetic, and creativeâ€, the overall pattern of packaging design (capacity specifications, material types, basic forms, structural methods, protective technologies, etc.), and packaging The clear positioning of the overall style (ie, cultural taste) forms the idea of ​​shaping the overall image and structure of the product, and then carries out specific design steps.
2. Packing materials, modeling and structural design. The specific implementation of each step of the packaging material selection and modeling structure design should proceed from the overall functional goals of the packaging, reflecting the material protection function of the packaging, facilitating production, storage, transportation, consumption and recycling, reflecting the value of the product and the aesthetic function of the product. .
The materials used in packaging design are paper and board materials, plastics, composite materials, metal materials, ceramic glass, bamboo and wood materials, and other natural materials, especially modern functional protective materials. Each type of material has its own Many different texture textures and physical and chemical properties, different costs and process performance differences. The correct material selection and reasonable use of materials are the important 51 items for the specific design of packaging, and are directly related to the realization of the overall functions and economic costs of packaging, production and processing methods, and the later aspects of interior decoration printing and packaging waste recycling. Therefore, familiar with the characteristics of various types of packaging materials, cost and process requirements, and timely understanding of the dynamics of new materials, packaging designers have an important role can not be ignored.
Packaging and structural design reflect the inseparable relationship between the design of ceramics, glass, plastics, pulp molding and other containers relying on mold forming. The specific shape must be represented by a certain structure, and the specific structure must be Relying on certain specific forms, the two are inseparable two aspects that form the same thing. In the specific design of the above-mentioned packaging container, it is often based on the modeling. While designing the modeling, the structural characteristics and the production process requirements must be taken into account. However, the principle of the practical function and aesthetic function of the packaging container is always taken into consideration. The other part may be the same shape as the packaging of boxes, boxes, barrels, cans, bags, etc. produced by various types of plates (cardboard, calcium plastic plates, wood plates, metal plates, artificial plates) or paper and plastic films, and composite materials. A variety of different structural methods are used to represent functional requirements and mechanical process performance, as well as differences in consumable materials, seals and opening processes, and it is necessary to carry out packaging design studies of the same type of packaging. A variety of structural properties and timber research and exploration provide the best performance of the sleek structure design.
The specific contents and methods of designing materials and modeling structures for packaging design involve a wide range of aspects. This is only a macroscopic epistemology from the perspective of overall system design and is no longer elaborated.
3. The visual communication design of the package. This is an important link for accurately and effectively conveying product information, beautifying goods, meeting the needs of spiritual functions, promoting sales, and increasing the added value of products. People in China are generally used to designing packaging and decoration. Packaging visual communication design, first of all through the overall positioning of the visual communication design content and then clear the specific text, graphics, colors and other design aspects. The so-called packaging visual design positioning, the overall concept of packaging visual information communication design. On the basis of determining the overall personality style of packaging, according to the characteristics of products and market orientation, from the perspective of product information to attract consumers, product positioning (namely, product name and product characteristics), and product positioning (products There are several aspects such as brand name, name and address of the production company or producer, etc., consumer orientation (ie, the characteristics of the information reflecting the object of consumption of the commodity), ranking the primary and secondary relationship of the product vision, highlighting the key points, and determining the main exhibition of the packaging. The information of the surface and the auxiliary surface is distributed and located, and the design is carried out according to relevant laws and regulations.
The composition and layout of the visual communication design of the packaging, as well as the specific textual content, font design, graphics (including painting, photography, and window display of product images, etc.), color, and decorative design, etc., and the art form methods should be subject to the overall grade style of packaging. Effectively represent the unique character of personalized merchandise of goods, and actively help the goods and guide the correct consumer services. The main exhibition area of ​​the package focuses on the main information features of the product, and other descriptive text content and graphics complement and improve the auxiliary surface to form an organic whole and image of the product.
4. Packaging protection technology processing and physical and chemical performance testing. In the overall systemized design of packaging, in addition to the functional materials and packaging modeling structure design, to solve the packaging buffer shock and air conditioning and other protective functions, there are some such as food, medicine and active products, etc. Vacuum or vacuum aeration treatment, or cover plastic sealing, additional absorbent or oxygen absorbent treatment, anti-counterfeiting, anti-theft and other protective technologies. At the same time, it also needs to carry out physical and chemical testing of the corresponding packaging protection function and use function to ensure the protection and quality of the packaging product.
5. Package add-on design. In addition to the main design of merchandise packaging, modern packaging design adapts to the market and people’s increasing consumer demand, and continuously incorporates additional (or auxiliary) designs for many related merchandising and sales promotion and consumer services. Commodities enter the market at the same time, and they play a role in the hands of consumers. Such as product tag, product promotion card, product instruction manual, product sample, product credit card, gift card, shopping fortunate card, POP advertising and posters attached to the sales site, and straw, cup, spoon, hair Brushes, etc., are all modern merchandise packages
The definition of “packaging†in the Chinese packaging standards was defined in the early 1980s as: the overall use of containers, materials, and auxiliary materials used to protect products in circulation, facilitate storage and transportation, and promote sales. The name also refers to the use of containers, (operational activities such as the application of certain technical methods in the process of materials and aids.) Packaging is a noun for a class of things and a verb for things to operate. Adapting to the market and people constantly The increased consumption demands continue to give new meaning to packaging. The so-called modern packaging design aims to protect the safe circulation of goods, facilitate consumption, and promote sales. It is based on the form, nature, and circulation intention of specific products, and forms new ones through planning and conceiving. The concept of packaging, in combination with art and technology, adopts appropriate materials, shapes, structures, texts, graphics, colors, and protection technologies to create an organic packaging entity that shapes the image of a product. Modern packaging design to adapt to the market Demand and human health and environmental protection requirements are the starting point for satisfying The consumer needs of the same type of people are the goals. From the market, the development of the design and production of goods and packaging, and then back to the market to enter the circulation and consumption links, through market sales and people's consumption inspection feedback information, to identify problems and new needs, Further improvement of product and packaging design and development, it can be seen that packaging design, as an indispensable part of the formation of a commodity, is itself a systematic concept of recycling and development.Although some packages only need to Focused on the improvement of the design, but as the correct design concepts and methods, should always be the market circulation goals and consumer demand-oriented, from the perspective of overall packaging system design and design.
Second, the overall systematic design is the era of market economy to modern commodity packaging design
The market demand is the leading factor of the modern economy. Any commodity development cannot be separated from the market, starting from market demand and occupying the market for the purpose. Products must be packaged to form goods, enter the circulation and consumption fields, and packaging is an inseparable and important part of modern goods. Naturally, it is inseparable from the market and social consumption environment. The correct design should consider the packaging issue at the same time of product development. The product and packaging development and design all have common links, namely, market demand - target market determination - product positioning development and design packaging design - products Production packaging technology - forming products - into circulation - market sales - market and consumer information feedback - summarize analysis and research, and then timely use of new high-tech results in accordance with market and consumer demand information, improve products and packaging, forming a reciprocating Cycling advances system engineering. It can be seen that, under the conditions of market economy, commodity packaging development or improved design from the overall market positioning of packaging and commodities, processing and production methods, environmental protection, cost accounting, selection of materials, modeling structure and visual communication design, and packaging waste The recycling process must be integrated into the systematic design to meet the requirements of the development of the times.
Third, the subject research and planning in the design of the relationship between the status
In order to avoid blindly invalid or inaccurate design of the target, it is necessary to discuss the relationship between the project research, planning and specific design.
1. Research is to collect relevant information and information before starting any design project. Analyze the basic situation of the research project and carry out the insurmountable premise of project verification and planning. In the actual design activities, designers often make some ineffective or valueless design solutions. The reasons for summarizing the experience are mostly due to the lack of thorough investigation and research on the project when starting the design project, and the establishment and market value of the project. The unit conditions owed to the in-depth scientific demonstration, carried out valueless design activities, or did not clarify the design of the project's target orientation and market demand, manufacturing process conditions and other blind design. Therefore, as the designer's research on the project and the investigation before participating in the planning and decision-making, it is a prerequisite work that must not be ignored. Confirming the project's project value and conditions, and making preparations for research and planning activities are extremely important.
2. Planning is the basis for proper design. Planning usually refers to the pre-thinking and planning preparation of an event before it is carried out, and based on the analysis of specific environmental conditions, the decision-making and development methods of the direction of the students are made. The so-called packaging planning means that before a company's product packaging or certain packaging development and improvement, according to the company's product characteristics and production conditions, combined with the market and people's consumer demand, the overall direction of the product's market goals, packaging methods and grades Decision-making activities for the positioning of the planning. The correctness of planning decisions is an important factor directly affecting the success or failure of packaging design. Therefore, packaging planning is the basis for the correct and effective design. The purpose of the design and planning activities is to exchange information through the collective discussion of related personnel, to focus on the wisdom of the group, to clearly define the content and objectives of the mission, and to determine the basic mode and gear of the packaging according to the nature of the product and the market circulation intention, production and processing conditions. Design direction (such as packaging for gifts or souvenirs, popular consumer packaging, and the direction of the main sales market). In view of the important role of planning in the overall systematized design of packaging, participation in design and planning activities generally requires related personnel of the company's relevant leaders, design, management, production, and technology to participate. Designers should carefully listen to opinions from all parties. To express their own opinions, the responsible person of the company concentrates on the opinions and requirements of the decision-making design direction of the opinions of the group, and the relevant professionals form a package planning plan to lay the foundation for carrying out specific design activities.
3. Design is the process of creative activities in the visual and creative (conceptual) plan. The design activities are mainly based on the basic content, direction, goals and requirements determined by the project planning, specific investigations and analysis of relevant information, creative ideas for packaging, conception, and the adoption of certain art forms and technological methods. Innovation ideas are embodied as drawings or models to form a design proposal that is communicated to both self and users as the basis for review and input into production. It is clear that design is to creatively represent the overall concept idea as a blueprint or a modeled activity process.
Fourth, the overall systematic design of the basic rules of procedure
1. The overall design of packaging positioning. According to the basic principles of the design or improvement direction, functional goals, and production process methods defined in the packaging planning, the historical status, sales environment, market and development trend requirements of the product and packaging of the design project, and the current status of similar product packaging are carefully analyzed. Research, combining the design principles of “scientific, practical, economical, aesthetic, and creativeâ€, the overall pattern of packaging design (capacity specifications, material types, basic forms, structural methods, protective technologies, etc.), and packaging The clear positioning of the overall style (ie, cultural taste) forms the idea of ​​shaping the overall image and structure of the product, and then carries out specific design steps.
2. Packing materials, modeling and structural design. The specific implementation of each step of the packaging material selection and modeling structure design should proceed from the overall functional goals of the packaging, reflecting the material protection function of the packaging, facilitating production, storage, transportation, consumption and recycling, reflecting the value of the product and the aesthetic function of the product. .
The materials used in packaging design are paper and board materials, plastics, composite materials, metal materials, ceramic glass, bamboo and wood materials, and other natural materials, especially modern functional protective materials. Each type of material has its own Many different texture textures and physical and chemical properties, different costs and process performance differences. The correct material selection and reasonable use of materials are the important 51 items for the specific design of packaging, and are directly related to the realization of the overall functions and economic costs of packaging, production and processing methods, and the later aspects of interior decoration printing and packaging waste recycling. Therefore, familiar with the characteristics of various types of packaging materials, cost and process requirements, and timely understanding of the dynamics of new materials, packaging designers have an important role can not be ignored.
Packaging and structural design reflect the inseparable relationship between the design of ceramics, glass, plastics, pulp molding and other containers relying on mold forming. The specific shape must be represented by a certain structure, and the specific structure must be Relying on certain specific forms, the two are inseparable two aspects that form the same thing. In the specific design of the above-mentioned packaging container, it is often based on the modeling. While designing the modeling, the structural characteristics and the production process requirements must be taken into account. However, the principle of the practical function and aesthetic function of the packaging container is always taken into consideration. The other part may be the same shape as the packaging of boxes, boxes, barrels, cans, bags, etc. produced by various types of plates (cardboard, calcium plastic plates, wood plates, metal plates, artificial plates) or paper and plastic films, and composite materials. A variety of different structural methods are used to represent functional requirements and mechanical process performance, as well as differences in consumable materials, seals and opening processes, and it is necessary to carry out packaging design studies of the same type of packaging. A variety of structural properties and timber research and exploration provide the best performance of the sleek structure design.
The specific contents and methods of designing materials and modeling structures for packaging design involve a wide range of aspects. This is only a macroscopic epistemology from the perspective of overall system design and is no longer elaborated.
3. The visual communication design of the package. This is an important link for accurately and effectively conveying product information, beautifying goods, meeting the needs of spiritual functions, promoting sales, and increasing the added value of products. People in China are generally used to designing packaging and decoration. Packaging visual communication design, first of all through the overall positioning of the visual communication design content and then clear the specific text, graphics, colors and other design aspects. The so-called packaging visual design positioning, the overall concept of packaging visual information communication design. On the basis of determining the overall personality style of packaging, according to the characteristics of products and market orientation, from the perspective of product information to attract consumers, product positioning (namely, product name and product characteristics), and product positioning (products There are several aspects such as brand name, name and address of the production company or producer, etc., consumer orientation (ie, the characteristics of the information reflecting the object of consumption of the commodity), ranking the primary and secondary relationship of the product vision, highlighting the key points, and determining the main exhibition of the packaging. The information of the surface and the auxiliary surface is distributed and located, and the design is carried out according to relevant laws and regulations.
The composition and layout of the visual communication design of the packaging, as well as the specific textual content, font design, graphics (including painting, photography, and window display of product images, etc.), color, and decorative design, etc., and the art form methods should be subject to the overall grade style of packaging. Effectively represent the unique character of personalized merchandise of goods, and actively help the goods and guide the correct consumer services. The main exhibition area of ​​the package focuses on the main information features of the product, and other descriptive text content and graphics complement and improve the auxiliary surface to form an organic whole and image of the product.
4. Packaging protection technology processing and physical and chemical performance testing. In the overall systemized design of packaging, in addition to the functional materials and packaging modeling structure design, to solve the packaging buffer shock and air conditioning and other protective functions, there are some such as food, medicine and active products, etc. Vacuum or vacuum aeration treatment, or cover plastic sealing, additional absorbent or oxygen absorbent treatment, anti-counterfeiting, anti-theft and other protective technologies. At the same time, it also needs to carry out physical and chemical testing of the corresponding packaging protection function and use function to ensure the protection and quality of the packaging product.
5. Package add-on design. In addition to the main design of merchandise packaging, modern packaging design adapts to the market and people’s increasing consumer demand, and continuously incorporates additional (or auxiliary) designs for many related merchandising and sales promotion and consumer services. Commodities enter the market at the same time, and they play a role in the hands of consumers. Such as product tag, product promotion card, product instruction manual, product sample, product credit card, gift card, shopping fortunate card, POP advertising and posters attached to the sales site, and straw, cup, spoon, hair Brushes, etc., are all modern merchandise packages
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