First, look at the electronic publishing technology update from the international multimedia exhibition
The primary mission of visiting the United States was to attend the MACRO ME DIA International User Conference and Exhibition, which was held at the Old Lunshan Exhibition Center in the United States. The organizers of the MACROMEDIA company in the United States.
MACROME DIA Corporation is currently an important supplier of multimedia development tools in the world, with a variety of well-known multimedia tools such as Authrware, Direcot, Freehand, Shockwave, Backstage and others. Its application scope covers all aspects of multimedia technology, such as animation, audio, video, 2D and 3D graphics, multimedia writing tools, Web publishing and so on. Its application features are compatible with two competing technology platforms, PC and APPLE, at the middle level of the operating system. Its development direction will range from the full support for the publication of multimedia CD-ROMs to the active development of network-based multimedia, and will soon lead to interactive TV programs.
MACROMEDIA's multimedia software currently holds the largest share of the international market, especially in the development of multimedia and the Internet. Currently the company. With 600 employees, the company has a stock market value of more than 2 billion U.S. dollars, operating capital of more than 33 million U.S. dollars, annual revenue of 53 million U.S. dollars, and annual profit of 6.5 million U.S. dollars. The company's China agent is Beijing "Mida" company.
"If a worker wants to do good, he must first sharpen his tools." In the ever-changing environment of computer hardware and the proliferation of multimedia software, we should follow the trend of international technology development in the development of electronic publications. In particular, we must broaden our horizons, activate ideas, and seek technology for our international exhibitions and exchanges.
If conditions permit, we should directly use software tools with advanced international standards to prevent our products from always being inferior. Otherwise, the lack of vivid audio-visual effects, lack of diversified interactive features, electronic publications also lack the charm of attracting readers. At present, there are many shortages of high-tech talent for electronic publishing at domestic publishers. There are also many restrictions on the introduction and training. Only the ready-made production tools are used as much as possible to reduce the pressure of high technology, so that it is appropriate to focus on the selection of topics, data organization, etc. Focus on the aspects, pursue product features.
Second, from the Internet library to see the development trend of electronic publishing The most visited network to visit the United States. The network is as developed as the highway, and it will inevitably require digitalization, high speed, and multimedia to store and disseminate knowledge and information. Traditional libraries obviously cannot adapt to this demand. The CD-ROM library also has many inconveniences. Only the library is moved onto the vast Internet. This is essentially a major change from traditional content to form. The relationship between authors, publishers, and readers is more subtle. Publications are becoming more and more similar to the mass media. Publishers are similar to Web site agents and are located between authors and readers' outlets. They need to send large amounts of information to readers. As far as possible protecting copyrights of authors, the contradiction between communication and protection is becoming more and more sophisticated.
To this end, we made a special trip to Silicon Valley to visit the IBM company that is well-known in the mountains. We asked the four experts of the company to explain the development of the online library. With its high-tech advantages, IBM has organized a specialized research team to carry out multi-sectoral cooperation. It took two years to develop a successful online library system, focusing on solving three major issues:
1. How to use multimedia means, especially image signals, to search the Internet for the information they need. Because people prefer to receive intuitive information through the senses, the online library allows you to find the information you want through the shape of the image or the depth of the color, such as the cover of the book, pictures in the book, art materials, and video material. This method is most effective for finding art materials, and it can stimulate association and creativity in the search process.
2. How to realize the intellectual property protection under the state of network interaction. The relationship between the collection and circulation of traditional libraries is inversely proportional, and the openness and directness of online libraries make the relationship between collection and circulation more proportional. Anti-counterfeiting and anti-theft are essential. otherwise. Not only is the copyright of the author difficult to protect, but the interests of the publisher are difficult to protect. Even the confidentiality of readers is difficult to protect. The network library system manages the information of the network through a series of multi-layered servers to provide services for users.
The Internet library turns the publisher into an agent between the author and the reader, and the issuance is done by the settlement center. On the one hand, agents use watermarks and passwords on online information to limit unjustified questioning and protect authors' copyrights. On the other hand, they provide subscription services for readers through the settlement center and protect readers' confidentiality. Web library information is divided into two types: free and subscription. Free information is similar to bibliography and content. Generally speaking, the advertising function is used to guide visitors; the subscription information is obtained through the payment service of the settlement center, and the reader obtains the required information.
3. How to improve the quality of network storage and dissemination of graphic audio and video information. The basic flow of online library is: information storage - data scanning, data modification, data encryption, information dissemination - publication of bibliography, management of subscribers, provision of information. This open and interactive process has very high requirements for digital technology. In order to ensure the quality and effectiveness of the entire process, in addition to technical cooperation with other computer companies, IBM has the following five unique technical measures:
(1) IBM's high-precision scanners can store graphic materials in exactly the same way. In particular, they can make some secret ancient cultural treasures unrefinedly publicly available to the public.
(2) The copyright protection measures developed by IBM, such as watermarks and confidential envelopes, are well concealed, do not interfere with the quality of information materials, and have a reliable anti-theft anti-theft feature.
(3) The Chinese characters and Chinese recognition technology developed by IBM can enable a large amount of information recorded in Chinese characters and Chinese to be stored and circulated.
(4) IBM has developed technologies that can look for information based on graphic conditions or shades of light, as well as techniques for intercepting the required clips by analyzing video material, making it extremely convenient to find and read graphic, audio, and video data from online libraries. Fast, very lively and interesting.
(5) IBM Corporation has developed a document search system for random conversion of 21 characters. It can use 21 languages ​​including Chinese and Japanese to find and read information from online libraries.
The network library system is currently a development project that IBM attaches great importance to. It is not only used in libraries and Wenbo venues, but also used in higher education, media and entertainment, computer information and printing industries. The introducer claims that users are spreading all over the world and the technology is still improving.
Obviously, the power of science and technology is leading to changes in publishing methods and cultural life, and will promote the perfection of the dissemination system and the copyright system.
It can be seen that we must expedite the speed of publishing CDs and expand the scale of CD publishing so as to create hardware and software conditions for the transition to online publishing as soon as possible. The current major contradiction in domestic electronic publishing is the mutual containment of computer ownership and the volume of optical discs, and no one grows fast. The quantity and content form of domestic CDs are far from meeting the needs of computer users. The CD distribution market needs to be matured. Therefore, it is apparent that the advancement of online publishing is inconceivable. Waiting and waiting for online publishing will inevitably lead to the opportunity of satisfies CD publishing.
CD publishing and online publishing are not mutually exclusive alternatives, but complementary development relationships. For example, public media cannot replace book publishing, and electronic publishing cannot replace printing and publishing. Internet publishing and optical disc publishing have their own advantages and markets. For example, we can hardly find VCDs in the United States. DVDs are not as good as domestic ones. Video rental stores are as common as department stores, and each business area is more than 100 square meters. Presumably the Americans are still playing. What are the domestic video cassettes that are being phased out? Why? Because video tape rental is cheap and convenient, it is enough for family entertainment. Domestic VCDs are therefore more popular than videotapes, for the same reason.
Therefore, China's electronic audio-visual publishing industry should respond to the market demand and accelerate the development of electronic audio-visual publications based on optical discs, so as to promote the popularization of computer culture and accelerate the construction of networks. Web publishing is more scientific than eager for success.
Third, from the US optical disc market to see electronic publishing marketing strategy to visit the United States the most concern is to look at the country's electronic publications market. We thought that the United States was a very popular computer. It was also a publishing powerhouse for CDs. CD-ROM discs seemed to be everywhere. Actually, we could hardly find CD-ROMs in shops, bookstores, audio-visual shops, libraries of Congress, and various museums in major cities. Even the clerk could not tell what was the matter. According to our understanding, U.S. computers are very popular and the Internet is also very convenient; however, most computers are used for office and education, such as finding information, printing office documents, and sending and receiving e-mails. Only a few young people who play computer purchase CDs.
The US CD-ROM sales channels are basically attached to computer companies, software stores, game console stores, or cultural office supplies supermarkets that sell computers. The above-mentioned local sales CD-ROM is far from the size and grade of local newspapers and audio-visual products stores. It can be said that the American bookstore is better than China, the US audio-visual store is larger than China, and the US CD-ROM sales channel is similar to China. Because it belongs to the sale of high-tech goods in China, it belongs to general merchandise sales in the United States.
The number of varieties of U.S. optical discs is not as much as imagined. There are four types of products: software, games, knowledge, and education. The vast majority of U.S. products are American products, with few foreign goods and fewer non-English products. And we can not only see domestic CD-ROMs in China, but also see a large number of foreign and foreign CDs. We also have a similar feeling in watching television in the United States. Programs that are broadcast to the public free of charge are more monotonous in variety of colors, fewer in foreign programs, and there is no "big" film channel in the movie channel.
The sales price ratio of US CDs is lower than that of China, which is generally US$12.99, which is a few US dollars lower than the price for buying a music CD or a video tape. Of course, there are also tens of US dollars a CD, Microsoft's software CD is priced between a hundred and a few hundred dollars. In comparison, books in the United States are mostly well-packaged and sold at the original price; video tapes are mostly on the go and rented instead of bought; music CDs are numerous, and purchases are enthusiastic; the market is hottest; while CD-ROMs are like many retail products. Packing is common and often sees buy one get one free or discounted promotional labels.
Today, treating CD-ROMs with ordinary merchandise may be more conducive to its development. Our previous attitude toward the CD-ROM may be delicate and expensive. We have raised its high-tech content and consumption level higher, or it is more difficult to operate. We are afraid that people will not use it, or that it will be expensive, which makes people feel bad about money. The publishing company also regards CD-ROMs as high-input and high-risk projects, and it is not easy to launch them. In fact, the efficiency of publishing CDs in the normal way is similar to publishing books. If the amount of information and circulation reaches a certain level, publishing CDs is even more beneficial than publishing books. The current contradiction is that there are few varieties of genuine CDs that are scarce and the prices are relatively high. It is difficult to cultivate a mature market, so that pirated CDs can be exploited organically, causing chaos in the market and price standards for optical discs. As a result, CD publishing is in a vicious circle.
The most fundamental measure for CD publishing is to get rid of the vicious circle is that domestic electronic publishing, production and sales organizations seize the opportunity to adopt a puerile-broadcast strategy, work together to control costs, lower selling prices, and strive to publish a variety of products quickly and quickly. The optical disc products meet the ever-increasing consumer demand of CD-ROM readers, enabling the development and expansion of the legitimate optical disc market, squeezing pirated optical discs out of the market, and enabling electronic publishing into the legal orbit.
4. Looking at the prospects for exporting electronic publications from the American Chinese-language book market The most promising thing to visit the United States is to be able to see China’s electronic publications. Even Hong Kong-Taiwanese products can even carry Chinese characters. It is said that 66% of the goods in the US daily necessities market are "MADE IN CHINA", but publications rarely have Chinese goods. Very large audio and video stores can only find one or two Hong Kong song CDs or Jackie Chan's kung fu bands. Like Chinese and foreign products in domestic audio-video shops, they stand shoulder to shoulder. Only in some Chinese bookstores and audio-visual shops can we see more Chinese books and audio-visual products, but there are no electronic publications. I
The primary mission of visiting the United States was to attend the MACRO ME DIA International User Conference and Exhibition, which was held at the Old Lunshan Exhibition Center in the United States. The organizers of the MACROMEDIA company in the United States.
MACROME DIA Corporation is currently an important supplier of multimedia development tools in the world, with a variety of well-known multimedia tools such as Authrware, Direcot, Freehand, Shockwave, Backstage and others. Its application scope covers all aspects of multimedia technology, such as animation, audio, video, 2D and 3D graphics, multimedia writing tools, Web publishing and so on. Its application features are compatible with two competing technology platforms, PC and APPLE, at the middle level of the operating system. Its development direction will range from the full support for the publication of multimedia CD-ROMs to the active development of network-based multimedia, and will soon lead to interactive TV programs.
MACROMEDIA's multimedia software currently holds the largest share of the international market, especially in the development of multimedia and the Internet. Currently the company. With 600 employees, the company has a stock market value of more than 2 billion U.S. dollars, operating capital of more than 33 million U.S. dollars, annual revenue of 53 million U.S. dollars, and annual profit of 6.5 million U.S. dollars. The company's China agent is Beijing "Mida" company.
"If a worker wants to do good, he must first sharpen his tools." In the ever-changing environment of computer hardware and the proliferation of multimedia software, we should follow the trend of international technology development in the development of electronic publications. In particular, we must broaden our horizons, activate ideas, and seek technology for our international exhibitions and exchanges.
If conditions permit, we should directly use software tools with advanced international standards to prevent our products from always being inferior. Otherwise, the lack of vivid audio-visual effects, lack of diversified interactive features, electronic publications also lack the charm of attracting readers. At present, there are many shortages of high-tech talent for electronic publishing at domestic publishers. There are also many restrictions on the introduction and training. Only the ready-made production tools are used as much as possible to reduce the pressure of high technology, so that it is appropriate to focus on the selection of topics, data organization, etc. Focus on the aspects, pursue product features.
Second, from the Internet library to see the development trend of electronic publishing The most visited network to visit the United States. The network is as developed as the highway, and it will inevitably require digitalization, high speed, and multimedia to store and disseminate knowledge and information. Traditional libraries obviously cannot adapt to this demand. The CD-ROM library also has many inconveniences. Only the library is moved onto the vast Internet. This is essentially a major change from traditional content to form. The relationship between authors, publishers, and readers is more subtle. Publications are becoming more and more similar to the mass media. Publishers are similar to Web site agents and are located between authors and readers' outlets. They need to send large amounts of information to readers. As far as possible protecting copyrights of authors, the contradiction between communication and protection is becoming more and more sophisticated.
To this end, we made a special trip to Silicon Valley to visit the IBM company that is well-known in the mountains. We asked the four experts of the company to explain the development of the online library. With its high-tech advantages, IBM has organized a specialized research team to carry out multi-sectoral cooperation. It took two years to develop a successful online library system, focusing on solving three major issues:
1. How to use multimedia means, especially image signals, to search the Internet for the information they need. Because people prefer to receive intuitive information through the senses, the online library allows you to find the information you want through the shape of the image or the depth of the color, such as the cover of the book, pictures in the book, art materials, and video material. This method is most effective for finding art materials, and it can stimulate association and creativity in the search process.
2. How to realize the intellectual property protection under the state of network interaction. The relationship between the collection and circulation of traditional libraries is inversely proportional, and the openness and directness of online libraries make the relationship between collection and circulation more proportional. Anti-counterfeiting and anti-theft are essential. otherwise. Not only is the copyright of the author difficult to protect, but the interests of the publisher are difficult to protect. Even the confidentiality of readers is difficult to protect. The network library system manages the information of the network through a series of multi-layered servers to provide services for users.
The Internet library turns the publisher into an agent between the author and the reader, and the issuance is done by the settlement center. On the one hand, agents use watermarks and passwords on online information to limit unjustified questioning and protect authors' copyrights. On the other hand, they provide subscription services for readers through the settlement center and protect readers' confidentiality. Web library information is divided into two types: free and subscription. Free information is similar to bibliography and content. Generally speaking, the advertising function is used to guide visitors; the subscription information is obtained through the payment service of the settlement center, and the reader obtains the required information.
3. How to improve the quality of network storage and dissemination of graphic audio and video information. The basic flow of online library is: information storage - data scanning, data modification, data encryption, information dissemination - publication of bibliography, management of subscribers, provision of information. This open and interactive process has very high requirements for digital technology. In order to ensure the quality and effectiveness of the entire process, in addition to technical cooperation with other computer companies, IBM has the following five unique technical measures:
(1) IBM's high-precision scanners can store graphic materials in exactly the same way. In particular, they can make some secret ancient cultural treasures unrefinedly publicly available to the public.
(2) The copyright protection measures developed by IBM, such as watermarks and confidential envelopes, are well concealed, do not interfere with the quality of information materials, and have a reliable anti-theft anti-theft feature.
(3) The Chinese characters and Chinese recognition technology developed by IBM can enable a large amount of information recorded in Chinese characters and Chinese to be stored and circulated.
(4) IBM has developed technologies that can look for information based on graphic conditions or shades of light, as well as techniques for intercepting the required clips by analyzing video material, making it extremely convenient to find and read graphic, audio, and video data from online libraries. Fast, very lively and interesting.
(5) IBM Corporation has developed a document search system for random conversion of 21 characters. It can use 21 languages ​​including Chinese and Japanese to find and read information from online libraries.
The network library system is currently a development project that IBM attaches great importance to. It is not only used in libraries and Wenbo venues, but also used in higher education, media and entertainment, computer information and printing industries. The introducer claims that users are spreading all over the world and the technology is still improving.
Obviously, the power of science and technology is leading to changes in publishing methods and cultural life, and will promote the perfection of the dissemination system and the copyright system.
It can be seen that we must expedite the speed of publishing CDs and expand the scale of CD publishing so as to create hardware and software conditions for the transition to online publishing as soon as possible. The current major contradiction in domestic electronic publishing is the mutual containment of computer ownership and the volume of optical discs, and no one grows fast. The quantity and content form of domestic CDs are far from meeting the needs of computer users. The CD distribution market needs to be matured. Therefore, it is apparent that the advancement of online publishing is inconceivable. Waiting and waiting for online publishing will inevitably lead to the opportunity of satisfies CD publishing.
CD publishing and online publishing are not mutually exclusive alternatives, but complementary development relationships. For example, public media cannot replace book publishing, and electronic publishing cannot replace printing and publishing. Internet publishing and optical disc publishing have their own advantages and markets. For example, we can hardly find VCDs in the United States. DVDs are not as good as domestic ones. Video rental stores are as common as department stores, and each business area is more than 100 square meters. Presumably the Americans are still playing. What are the domestic video cassettes that are being phased out? Why? Because video tape rental is cheap and convenient, it is enough for family entertainment. Domestic VCDs are therefore more popular than videotapes, for the same reason.
Therefore, China's electronic audio-visual publishing industry should respond to the market demand and accelerate the development of electronic audio-visual publications based on optical discs, so as to promote the popularization of computer culture and accelerate the construction of networks. Web publishing is more scientific than eager for success.
Third, from the US optical disc market to see electronic publishing marketing strategy to visit the United States the most concern is to look at the country's electronic publications market. We thought that the United States was a very popular computer. It was also a publishing powerhouse for CDs. CD-ROM discs seemed to be everywhere. Actually, we could hardly find CD-ROMs in shops, bookstores, audio-visual shops, libraries of Congress, and various museums in major cities. Even the clerk could not tell what was the matter. According to our understanding, U.S. computers are very popular and the Internet is also very convenient; however, most computers are used for office and education, such as finding information, printing office documents, and sending and receiving e-mails. Only a few young people who play computer purchase CDs.
The US CD-ROM sales channels are basically attached to computer companies, software stores, game console stores, or cultural office supplies supermarkets that sell computers. The above-mentioned local sales CD-ROM is far from the size and grade of local newspapers and audio-visual products stores. It can be said that the American bookstore is better than China, the US audio-visual store is larger than China, and the US CD-ROM sales channel is similar to China. Because it belongs to the sale of high-tech goods in China, it belongs to general merchandise sales in the United States.
The number of varieties of U.S. optical discs is not as much as imagined. There are four types of products: software, games, knowledge, and education. The vast majority of U.S. products are American products, with few foreign goods and fewer non-English products. And we can not only see domestic CD-ROMs in China, but also see a large number of foreign and foreign CDs. We also have a similar feeling in watching television in the United States. Programs that are broadcast to the public free of charge are more monotonous in variety of colors, fewer in foreign programs, and there is no "big" film channel in the movie channel.
The sales price ratio of US CDs is lower than that of China, which is generally US$12.99, which is a few US dollars lower than the price for buying a music CD or a video tape. Of course, there are also tens of US dollars a CD, Microsoft's software CD is priced between a hundred and a few hundred dollars. In comparison, books in the United States are mostly well-packaged and sold at the original price; video tapes are mostly on the go and rented instead of bought; music CDs are numerous, and purchases are enthusiastic; the market is hottest; while CD-ROMs are like many retail products. Packing is common and often sees buy one get one free or discounted promotional labels.
Today, treating CD-ROMs with ordinary merchandise may be more conducive to its development. Our previous attitude toward the CD-ROM may be delicate and expensive. We have raised its high-tech content and consumption level higher, or it is more difficult to operate. We are afraid that people will not use it, or that it will be expensive, which makes people feel bad about money. The publishing company also regards CD-ROMs as high-input and high-risk projects, and it is not easy to launch them. In fact, the efficiency of publishing CDs in the normal way is similar to publishing books. If the amount of information and circulation reaches a certain level, publishing CDs is even more beneficial than publishing books. The current contradiction is that there are few varieties of genuine CDs that are scarce and the prices are relatively high. It is difficult to cultivate a mature market, so that pirated CDs can be exploited organically, causing chaos in the market and price standards for optical discs. As a result, CD publishing is in a vicious circle.
The most fundamental measure for CD publishing is to get rid of the vicious circle is that domestic electronic publishing, production and sales organizations seize the opportunity to adopt a puerile-broadcast strategy, work together to control costs, lower selling prices, and strive to publish a variety of products quickly and quickly. The optical disc products meet the ever-increasing consumer demand of CD-ROM readers, enabling the development and expansion of the legitimate optical disc market, squeezing pirated optical discs out of the market, and enabling electronic publishing into the legal orbit.
4. Looking at the prospects for exporting electronic publications from the American Chinese-language book market The most promising thing to visit the United States is to be able to see China’s electronic publications. Even Hong Kong-Taiwanese products can even carry Chinese characters. It is said that 66% of the goods in the US daily necessities market are "MADE IN CHINA", but publications rarely have Chinese goods. Very large audio and video stores can only find one or two Hong Kong song CDs or Jackie Chan's kung fu bands. Like Chinese and foreign products in domestic audio-video shops, they stand shoulder to shoulder. Only in some Chinese bookstores and audio-visual shops can we see more Chinese books and audio-visual products, but there are no electronic publications. I
This category is for Foundation Brushes. Each brush features a dense brush head perfect for applying foundation products.
The foundation brush with flat top can be used with wet or dry products and it is idea for application foundation on to the face for a full coverage finish. The densely packed bristles allow for faster and more even application. The Flat Foundation Brush with pointed tip is idea for use with cream or liquid foundations and can also be used with concealer or contouring products.
Dense Foundation Brush,Foundation Brushes,Best Foundation Brush,Foundation Brush For Liquid
SHENZHEN MERRYNICE COSMETICS CO., LTD , https://www.merrynice.com