With the gradual excavation of commercial value, competition in the umbrella industry is becoming more and more fierce, and many factories are now bottlenecked, thinking about the future development trend. Integrating the supply chain, owning independent accessory manufacturers is obviously not every factory. All can be done, the workers problem can be improved through a good salary system and management, and how can we grasp the development trend of the advertising umbrella industry, especially the market segmentation has become the theme of the current marketing community.
Since the 90s of last century, China's umbrella industry has rapidly emerged relying on a wealth of cheap labor and gradually formed several major production bases such as Zhejiang, Fujian, Shandong, and Guangdong, becoming the world’s largest umbrella industry power.
At present, the number and amount of Chinese umbrella industry exports account for about 80% of the global total. In 2007, the export value of China's finished umbrella industry reached 1.264 billion U.S. dollars and the number of exports reached 913 million U.S. dollars. In the past three years, the number of Chinese finished umbrella exports has grown at an average annual rate of 5.9%, while the average annual growth rate of exports has reached 17.46%.
At present, the current status of the domestic umbrella industry is that although there are more than 2,000 umbrella enterprises in China, there are only 200 large-scale enterprises with an output value of more than 5 million yuan, and only 31 are worth more than 100 million yuan. Among them, the top four companies in the industry account for only about 10% of the domestic market share, the industry concentration is not high, the industry calls for the birth of a strong brand.
More than 70% of the world's umbrellas are produced and exported by the mainland. Taiwan accounts for only 30% of them. If the amount is compared, Taiwan will have the upper hand, reaching 70%, which means that the mainland umbrella industry will take a quantitative route with lower prices, and Taiwan will attack the middle and high of the pyramids. Price market.
Although Taiwan’s umbrella industry has shifted its production bases to the mainland, technology still occupies a leading position in the world and is not inferior to anything. Innovation and R&D are the rules of survival for Taiwan’s umbrella industry.
In 2006, the output of the umbrella industry in Fujian Province has been the first in the country for three consecutive years. In 2006, the province’s umbrella production reached 463 million, an increase of 41.1% year-on-year, accounting for 62% of the country’s total production.
60% to 70% of the overseas umbrella market is made in China, but most of the sales are now controlled by foreign companies.
In recent years, due to the influence of consumption levels and spending habits, ordinary sun umbrellas have entered the fast-moving consumer goods industry in developed countries such as Europe and the United States: mid-to-high-end ladies' umbrellas and functional umbrellas have been affected by international trends and become a part of fashion; Outdoor umbrellas, which are widely used in outdoor dining, seafront, and scenic spots, are often used for one year. The second year will be continuously updated due to storefront renovations and umbrella aging.
At the same time, as the advertising umbrella industry is still a typical labor-intensive industry, manufacturing costs have been greatly reduced in China, where labor costs are relatively low. Under the impact of the inexpensive Chinese umbrella industry, the domestic umbrella enterprises in Europe, America and other countries have gradually lost their production advantages and frequently retreated. Umbrella manufacturers, umbrella investment, umbrella customization
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