[Office Partner Information Channel] With the rise of O2O, companies from different industries have begun to test the water, so what is the development of O2O in different vertical fields? How should companies choose their own O2O road? Let's take a look at the vertical field of office stationery.
First of all, let's take a look at the current situation of O2O in this field. It can be said that in the field of office stationery, enterprises that have truly realized the full landing of O2O can be said that it has not yet appeared. However, there are also a few well-established companies that have shown signs of breakthrough in this area. One is Zhuhai’s Jincheng Office. As a leading company in Zhuhai, it has been working hard to build a B2B and C2B online office stationery procurement platform. Operate the enterprise with the O2O model. The platform has started a self-built logistics system, which is currently developing well in the local area, but the layout under the online and the development of the big data level is still far from enough. The offline display room for user experience is currently not qualified. The experience is not enough. There is also a Haha office that launched O2O mode earlier. The company is also located in the Pearl River Delta. The company adopts a Taobao-like platform model, which is only responsible for the construction and operation of the platform. Merchants can enter the platform, so that the offline stores can be It's easy to implement a full range layout. But the disadvantage is that the product is not self-supporting, the quality is difficult to guarantee, and the problem faced by Taobao is the same. How to avoid counterfeit and shoddy products is a difficult problem. Then there is the layout of Jingdong in this respect. Jingdong has integrated the offline retail resources of Qixin Stationery, signed a strategic purchase intention of up to one billion yuan, and deepened the channel layout in the vertical field of office stationery O2O. JD.com has a unique advantage in the platform, and focuses on the cooperation of the same company, to a large extent avoid the possibility of counterfeit goods. The only problem is that JD is a comprehensive platform and does not focus on a single field. How much concentration will be invested in the field of office supplies is the key to success.
It is not difficult to see that in fact, in the field of office stationery O2O, companies with competitive strength can be described as rare. Jingdong is undoubtedly the most powerful of these enterprises, but because Jingdong’s main battlefield is not in this field, Other companies still have the possibility of breaking through. The author of the Haha office model does not quite agree with it. The success of Taobao was inseparable from the original development of the Internet in China. On the occasion of the tide of mobile Internet, the platform model of Taobao continued to develop, without the advantages of Taobao. However, it has the disadvantages of Taobao, and the prospect is not optimistic. However, Jincheng's model is closer to what we call O2O, but the company is aimed at enterprise users rather than retail. It is more feasible to develop O2O in terms of B2B and C2B. If it can further improve the offline user experience, expand His influence outside of Zhuhai should be promising in terms of more subdivided office supplies C2B.
Therefore, in the retail market, we can see that there is no suitable company in the field of O2O, except for Jingdong. Traditional stationery manufacturers and office stationery companies do not seem to have slowed down from the traditional format. O2O is a new commercial civilization. Many traditional chains need to break the reorganization. This is an unavoidable general trend. Traditional office stationery companies should clearly see the general direction. It can be said that office stationery companies are still basically under the channel thinking, and there is no real user thinking. In the field of office stationery, the market I have seen is still blank. The enterprises that have both an online store and a user-line experience store layout have not yet appeared. If anyone can take the lead in completing this step, apply O2O's thinking to transform their retail industry, deploy wireless wifi to perceive, identify and open users; push big data analysis to push promotions; use virtual membership cards to achieve points exchange and social sharing, etc. Who can break this black box first, who can take the lead in the future office stationery field.
Here we may wish to see if in the future is Jingdong to rule the O2O market in the field of office stationery, or is Jincheng a breakthrough in O2O from the perspective of C2B, or is it possible to realize the transformation of O2O on the platform? There may be more office stationery companies entering the field of O2O. Here, the author only reminds the majority of office stationery companies that O2O is not only a technical topic, but also a new commercial civilization based on user thinking. On the way from the traditional to the O2O, enterprises should adjust according to their own conditions in a timely manner, and should not blindly press the whole plate. How to put users on the Internet is the problem that enterprises should really think about. O2O is not a blind drain. Maximizing user stickiness is the core that enterprises should concentrate on at the most.
Source of information: Internet
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