Traditional and high-tech combined children's toy market to high-end, intelligent

Recently, the reporter visited many large supermarkets in the island city and found that the most popular children's toys are no longer Barbie and Transformers , but more high-end smart toys. In addition, the sales of anime IP toys are still strong, and traditional toys are constantly being upgraded.

Smart toys become the new favorite

"I bought a VR toy for my child. The little guy fell asleep with VR glasses today." Recently, many parents have posted a lot of stories about smart toys on various social platforms. They are lamenting that children’s toys are full of technology. At the same time, many people have noticed that the number of toys is increasing.

In a large shopping mall in Hong Kong Middle Road, the reporter found that there are many children in the toy sales area around the smart toys. Because of the strong sense of styling and technology, some boys even started to play with the programming toys on the booth. "Our smart toys are very popular, mainly including some programming toys and intelligent early education robots, etc." Salesman Ms. Yan told reporters that most of these programming toys will be sold to 6-12 years old before they have learned relevant programming knowledge. Children, children aged 3-5 can play with their parents if they want to play. According to reports, the programming game is mainly through the assembly of toys, setting instructions on specific apps, etc., because the price is more expensive, so many parents will buy this toy as a birthday gift or a school gift for the child, as a reward for the child's staged growth. . The reporter found that the cheapest of this kind of robot is also worth a hundred yuan, and the most expensive is nearly 4,000 yuan. The children can make different shapes such as Ferris wheel, toy car and robot through splicing.

"IP toys refer to toys made by relying on some cartoons, cartoons, and games. For example, the recently-small pigs Peggy toys, and the previous 'Xiong and Xiong' model toys, are mainly divided into Domestic IP and foreign IP two types of toys. "The salesperson told reporters that in addition to children, many adults will also come to buy IP toys, especially some model toys based on European and American, Japanese anime characters, very popular.

The reporters found that the price of IP toys is mostly between tens of yuan and 300 yuan, and the highest price of toys is up to 10,000 yuan. In these toy zones that welcome "older players", many adults are choosing toys for themselves. "I have always liked Gundam toys. When I was a child, my condition was not good. Now I am going to buy one with my own money." Mr. Song, who picked up the toy in the model area, told reporters that he would buy the toys he liked when he was a child. Counting for your childhood to make up for regret.

Traditional toys combined with high technology

When it comes to traditional toys, many people think of Rubik's cube, jigsaw puzzle, magnetic drawing board and so on. The reporters found that these toys generally sell for between a dozen yuan and 200 yuan. But in addition to the more traditional gameplay, there are also a lot of gameplay combined with high technology. The price of toys using these games varies from 300 yuan to 500 yuan. “These toys are realized by combining traditional toys with AR technology. The children put the jigsaw puzzle in a shape on the table, and then the device with the specific app installed will recognize the shape and reflect the shape on the screen to complete the game on the screen.” A mall sales staff in the island city told reporters that because of the puzzles and more gameplay, these toys were welcomed by young parents, and even sold out during the previous summer vacation. In addition to this type, the reporter visited found that many toy factory building will also house the traditional toy was modified so that it is assembled, with the ability to move and deformation.

Song Manager, a large-scale supermarket and supermarket department in the island city, believes that with the development of science and technology, technology has the potential to integrate intelligence into children's toys. The traditional toy technology is also a natural development trend. Integrating the Internet and artificial intelligence into toys, and teaching and learning, while accompanying children, it is also smart and novel.

Reporter Yang Bowen trainee reporter Liu Huiting intern Lu Yan Zhang Shanshan photo report