On that day, a customer told me that others sell furniture, but you also sell furniture but don’t send it. You can’t bargain, and the business is too dark. I told him this:
I sell the brand. He sells miscellaneous cards. Although they are all furniture, they are very different. It is like buying food, going to the stalls to buy food. You don’t know where to come from, but you still buy because you Already used to;
But if you buy medicine, do you dare to buy it on the stall? You must not dare, because you are not afraid of cure your illness, you are afraid that if you eat poison, you can't even find it.
Miscellaneous furniture is like medicine, but since you don't know the risks involved in furniture, you are not afraid, because you don't know, if you know that cottage furniture may cause arching, cracking, etc., would you buy it? Certainly not, the same as buying medicine on the stalls;
If you know that using cottage furniture, it may lead to safety hazards of excessive formaldehyde. Do you dare to buy it? You certainly won't buy it, because negligence can bring a more terrible risk to your family than medicine.
Formal brand: It is a legal enterprise with the legal production and sales qualifications required by the state. All products are in compliance with relevant national regulations.
Counterfeit and inferior cards: It is an illegal enterprise. It does not have the legal production and sales qualifications required by the state. All the products of the products almost do not meet the relevant national regulations.
Regular brand: not only sell products to make profits, but also to make products safe and secure, earning a good reputation of consumers.
Fake and inferior cards: just sell products to make profits, the low-end products are not qualified, and sell a set to earn a set.
Formal brand: The goal of the company is to be bigger and stronger, to be a century-old enterprise in the industry, and to provide quality products to consumers.
Counterfeit and miscellaneous brands: The company's goal is profit and profit. After earning money for several years, we will say that low-allocation, reduction, and low-cost violence will be more.
Regular brand: Once the product has problems, help you in the first time, and give the most reasonable compensation in the first time after the product accident.
Counterfeit and inferior cards: Once the product has a problem, it will be shirked. Once the product has an accident, it will be a small matter, and the matter will be pushed out and dealt with.
A customer asked me that day, what is the brand? I answered him like this:
"Have you been in a motor vehicle?"
"Sit."
"Is there a seat belt in the car?"
"Of course."
"Do you drive a seat belt?"
“Almost no.â€
"So, is the seat belt useless to you?"
"Of course it is useful, in case of danger and life-saving?"
"But you didn't fasten your seat belts?"
"But I don't dare to sit in a car without a seat belt!"
"Yes, the brand is the seat belt in the car! The brand protects your safety and protects your life and property!"
I asked him again:
"Are you working now?"
"Yes."
“Do companies have endowment insurance?â€
"some."
"Can you use it now?"
"No."
"Can you use it ten years later?"
"No."
"Can you use it twenty years later?"
"No."
"So, do you think pension insurance is useful?"
"Of course useful."
"But you can't use it for 20 years?"
"Endowment insurance is also a guarantee for the future."
“Yes, the brand is your pension insurance! The brand protects your safety and protects your life and propertyâ€!
Yes, furniture is like a drug, you have to buy a brand, someone is in charge of you, and there is no one in the cottage fake furniture accident, so go to the regular furniture store to buy genuine!
High-quality brand is doing quality, doing product innovation and technology, selling one to maintain a brand of reputation; fake brand is doing low with low price, selling all profit, selling a flicker, so obviously, we only have to choose Brand is the best guarantee!
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