Source: China Good Packaging Network
"Pengshan has no way to go, and the bluebird is diligent to look at it." In 2006, the reporter was the chairman of Huagang International Exhibition Xie Senshu. At the time, he said: "Since entering the new century, regional economic integration, the globalization of the world economy has It has become the leading trend of economic development in various countries. At present, China's printing and packaging industry is in an important period of strategic opportunities. How to unswervingly implement the "going out" strategic policy put forward by the central government, and strive to build a printing and packaging industry through Hong Kong and international standards. The export trading platform and the window for accepting overseas orders are the common aspirations of people of insight in the industry. Huagang Company and HKTDC are willing to become a roadblock for China's printing industry to explore the international market, for the printing and packaging industry in China. Going abroad, going to the world, advancing with the times, continuing to write brilliant, and constantly making new contributions!"
Since the founding of the Hong Kong International Printing and Packaging Exhibition in 2006, today, 14 years of the Spring and Autumn Period, China's printing and packaging industry has undergone earth-shaking changes. It should be said that the platform of Hong Kong Printing and Packaging Exhibition has made an indelible contribution to the export of China's printing and packaging industry. It can also be said that the export of China's printing and packaging industry has made the Hong Kong Printing and Packaging Exhibition.
Recently, some reporters and organizers have learned about the future development trend of China's printing and packaging industry and the development pattern of foreign printing and packaging business in China's printing and packaging industry. This article will focus on the exhibitor data of Hong Kong Printing and Packaging Exhibition in 2018 and 2019. Analyze the foreign trade pattern of China's printing package industry, with a view to seeing the whole leopard, for the printing package owner or manager reference (the analysis data collected in this article is based on the exhibitors in the exhibition, not including Hong Kong, Macao and Taiwan enterprises and overseas enterprises).
According to the data of the third-party exhibition data statistics agency-German Exhibition Statistics Voluntary Review Association and the organizer, the data provided by us shows that there are 338 printing and packaging enterprises in mainland China participating in the Hong Kong Printing and Packaging Exhibition. Among them, there are 182 enterprises in Guangdong Province, 55 enterprises in Zhejiang Province, 53 enterprises in Fujian Province, 15 enterprises in Shanghai, 7 enterprises in Hunan Province, 5 enterprises in Jiangsu Province, 5 enterprises in Liaoning Province, 5 enterprises in Shandong Province, and Jiangxi Province. Two enterprises in the province and Shanxi Province, one company in Beijing, Hebei, Henan, Hubei, Jilin, Xinjiang and Sichuan.
It can be seen that Guangdong Province is still the largest exporter of China's printing and packaging services, and its overall strength is leading the country. Guangdong Province, as the frontier of China's export to the outside world, can firmly occupy the first place without any expectation. Although it is surprised by its high position, it has analyzed the import and export trade of China's printing equipment and the import and export trade of various industries in the past decade. Market share analysis is deserved.
However, the honor is not something that others have given or lying on the credit book. The printing pressure of Guangdong printing and packaging enterprises in recent years is not smaller than that of enterprises in East China and North China. The environmental pressure, staff wages and paper hype , rent and production costs have risen. At the same time, in recent years, the areas represented by Guangdong Dongguan and Shenzhen have vigorously promoted industrial upgrading, the policy of changing cages and changing birds, etc., which have brought challenges and losses to the traditional orders of the surrounding printing and packaging enterprises supporting the surrounding industries. The printing and packaging factory owners sometimes Even facing the close and no, the dilemma of moving and not moving.
However, we find that the entrepreneurs of Guangdong have judged the form, corresponding to the changes of the difficulties, and the desire for the survival of the enterprise is so eager to be the spirit of the scorpion. Their proactive initiative in promoting and promoting corporate services, the rigorous requirements for corporate services and the spirit of courage to explore are the keys to the difficulties faced by Guangdong printing and packaging companies in facing many difficulties.
It can also be said that only when people are forced to a desperate situation can they collapse into the infinite super power of the body. Therefore, every time we show in Hong Kong or abroad, we can see an innovative spirit of Guangdong enterprises, a kind of enthusiasm for the marketing of wolf marketing to actively serve customers.
Zhejiang Province and Fujian Province occupy the second and third largest provinces of exhibitors in the mainland of China. The number of enterprises in the two provinces is basically the same, but the economic strength and structure of the two provinces are quite different. The same is the entrepreneurial spirit of the printing and packaging entrepreneurs of the two provinces who are unwilling to be self-sufficient and brave to expand.
Wenzhou, Zhejiang Province, is regarded as the "China Printing City", and especially in Longgang Town, Cangnan County. Cangnan County, Zhejiang's "South Gate", lack of resources since ancient times, traffic congestion. Taking advantage of the reform and opening up, Cangnan people relied on the spirit of entrepreneurial innovation and the tenacity to resolve the impacts and complete the round of butterfly transformation, turning the traditional printing and packaging industry into a county-level pillar industry rich in technology, internationalization and fashion. .
From the food tickets and small trademarks of the 1970s and 1980s, to the dazzling advertising signs, desk calendars and badges, to today's red envelopes, table stickers, AR interactive picture books that kids love to watch, and used in unmanned shopping malls. The Internet of Things Radio Frequency Identification Code... The printing and packaging industry in Cangnan, Wenzhou, connects our past, present and future.
When the first exhibition was held in early April 2006, the printing and packaging industry in Longgang Town, Cangnan County, Wenzhou City, Zhejiang Province, should be said to be in the peak stage of printing simple production and processing, and spreading a large number of salesmen nationwide. Using the words of Mr. Chen Houqiang from Cangnan County Printing and Packaging Industry Association to describe the predicament of Cangnan's printing and packaging industry at that time: "Cangnan printing and packaging industry is two, the customers are outside, and the equipment and materials suppliers are also outside."
It is also under such difficult conditions that the printing and packaging industry in Cangnan must go out under the leadership of the president of Cangnan County Printing and Packaging Industry Association and the chairman of Zhejiang Shuguang Printing Group Zhu Shili. Under the leadership of Chairman Zhu, Zhejiang Cangnan, Cangnan Printing, represented by Shuguang Printing, Gangfa Soft Packaging, Fukang Printing, Xinya Investment Group, etc., officially went to the international market. For more than ten years, we can see Zhejiang Printing and Packaging. Business-to-trade trade has grown from near zero to today.
Cangnan printing industry plays an important role in the printing and packaging industry throughout China. Cangnan printing and packaging enterprises that believe in “love to win†will participate in the Hong Kong printing and packaging exhibition in the 19th time in 2019. Love and fight should be involved in the foreign trade of Zhejiang printing and packaging industry. A simple miniature of printing.
The scale of enterprises involved in foreign trade in printing and packaging in Fujian Province was unexpectedly different from that in Zhejiang Province. With curiosity, Xiaobian will once again carry out data digitization analysis of Fujian printing enterprises at the Hong Kong Printing and Packaging Exhibition. It is found that among the 53 exhibiting enterprises in Fujian Province, 44 are from Xiamen, Fujian, and 5 are from Quanzhou. From Longhai City, 3 from Chenzhou City.
Xiaobian’s understanding of the printing and packaging industry in Fujian Province began in Fujian Jinshi Shishi Printing and Packaging Industry. More than a decade ago, Shishi Printing and Packaging Industry was one of the most developed areas in Fujian Province. The local printing and packaging enterprises were mainly Local sportswear, footwear products, very few companies will be happy or have the pressure to survive and develop must go to the international market.
Because the local printing and packaging supporting orders have completely saturated the factory's production capacity, there is really no reason to expand the business outside. At the same time, the printing and packaging industry in Fujian is not a key or pillar industry, local stone, building materials machinery, cabinets, tea, handicrafts, etc. are important.
As the window of Fujian's external development and the frontier city, Xiamen City's status should be comparable to that of Guangdong or Shanghai in our country. Many industrial production bases in Fujian are in other cities, but foreign trade is placed in Xiamen.
The governments of various districts in Xiamen attach great importance to the development of foreign trade in the local area. The reason why Xiamen printing and packaging industry can have such a large share to participate in the expansion of international business is related to the city of Xiamen as the frontier window of the outward economy of Fujian Province. Similar to Zhejiang, the merchants are known for their courage to expand. They are located on the coast. Since ancient times, they have facilitated foreign trade. With the export of other industries, the printing and packaging industry has expanded into overseas markets.
Looking at other provinces and cities to participate in the Hong Kong printing and packaging exhibition will also find many highlights, such as Shanghai, Shanghai printing and packaging companies, although the total number of exhibitors is only 15, accounting for less than 4.5% of exhibitors in mainland China. However, every exhibitor should be considered a big player in the industry, such as Shanghai Jielong, Shanghai Jinding and other leading enterprises in the industry.
Secondly, Hunan Province, the provinces and cities of China, and Liaoning Province, which is located in the northeast of China, have given many surprises to Xiaobian. This also shows that with the transformation and upgrading of various domestic industries and the industrial adjustment of the Pearl River Delta and the Yangtze River Delta, the pattern of China's printing and packaging industry has already been Significant changes have begun, and this part of the company is also expected to become a kind of fire, to promote the transformation and upgrading of local printing and packaging enterprises, and actively participate in the competition and expansion of the global printing and packaging business.
The only provinces that are lower than expected should be counted as Jiangsu. Jiangsu is economically developed and located in the Yangtze River Delta, close to Shanghai. However, the outward expansion ratio of Jiangsu's printing and packaging enterprises is lower than that of Hunan Province and the proportion of participation in Liaoning Province is quite right. It is also hoped that the printing and packaging owners in Jiangsu and other provinces will continue to work hard.
Of course, it may also be related to the economic structure of Jiangsu. Jiangsu printing and packaging enterprises provide indirect exports such as printing and printing business for major factories. They are not only a few traditional foreign trade provinces such as Guangdong, Zhejiang, Fujian and Shanghai. They lack some creativity. The printing and packaging enterprises took the initiative to participate in the active competition of international business.
The reporter learned from the organizers about the source of exhibitors from mainland China in the 2019 Hong Kong Printing and Packaging Exhibition. I would like to see if there has been any significant change this year compared to last year. However, because this year’s exhibition has not yet been launched, the organization has not yet been completed. For changes and non-declaration, only the temporary data provided by the organizer before the Spring Festival can be used for reader's reference.
In 2019, there were 172 exhibitors from Guangdong Province, 53 exhibitors from Fujian Province, 46 exhibitors from Zhejiang Province, 15 exhibitors from Shanghai, 8 exhibitors from Shandong Province, 5 exhibitors from Liaoning Province, and exhibitors from Jiangsu Province. Home, 20 exhibitors from Hunan Province, 1 exhibitor from Jilin Province, 3 exhibitors from Hubei Province, 2 exhibitors from Hebei Province, and 1 exhibitor from Beijing.
Because it is not the final accurate data, but from the source of the province's exhibitors, the top three printing and packaging products in the Chinese mainland will not be out of the top three in overseas markets. Guangdong, Zhejiang and Fujian will remain stable and the fastest. The fast provinces are in Hunan Province, and Shandong Province is also on the rise.
At the same time, through the list of exhibitors currently given, there are many leading enterprises in various sub-sectors of printing and packaging, such as Shanghai Jielong, Taizhou Forest, Shanghai Jinding, Zhejiang Shuguang, Xinya Group, Fukang Packaging, Fujian Nanwang, Xiamen. Jihong, Jingli Can, Guangzhou Hengyuan, Zidan Printing, Yongxin Packaging and other leading enterprises in the industry.
At the end of the article, Xiaobian gave a brief introduction to the Hong Kong printing and packaging exhibition to the printing and packaging enterprises in the central and western regions and regions of North China. Usually, the printing and packaging exhibitions we see in the industry are printing and packaging equipment exhibitions, such as Heidelberg, Komori, Manroland, Evergreen and other equipment companies and related materials companies, printing and packaging factory owners are The buyer's role to visit, purchase, and learn to communicate.
Hong Kong Printing and Packaging Exhibition is a platform for printers and packaging companies to visit and purchase. The printing and packaging products or service industry in China is expanding the global packaging printing market. platform. The biggest difficulty in creating such a positioning exhibition is the organization of high-quality buyers. This is also the difficulty for some exhibitions in the Mainland to try to copy the Hong Kong printing and packaging model but it is always inconvenient.
Of course, this is also in line with Hong Kong, the global free trade center, its transportation, mutual exemption endorsement, financial and host institution resources, and so on, thus achieving the Hong Kong printed package exhibition.
Finally, the readers will be briefed on the distribution of exhibitors outside the Mainland of China in 2018, from 125 in Hong Kong, 14 in Taiwan, 4 in South Korea, 2 in Vietnam, and 1 exhibitor in Malaysia. A total of 15,847 buyers from 110 countries around the world were admitted to the market (the above data are from the Voluntary Review Association of German Exhibition Statistics).
Editor in charge: Ge Hongyan
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