The other smart POS players in the industry, the weakest is to understand the concept of intelligent pos as a large tool to access a variety of portals; consumption data of tool thinking, post-financial service related data, itself is the O2O industry thing, in the machine environment , looking for scenes in the store, how to do marketing.
When talking about the entrance of Wechat in the palm of the hand, Chen Tengfei took out the computer from the bag and pointed to the QR code attached to the computer and told me, "This is the current WeChat scan code entry of the palm, the merchant can customize and modify. The service presented after the entrance."
Zhangbei was established in September 2012 and is affiliated to Guangzhou Yunshen Information Technology Co., Ltd., CEO Su Kai. The team members are from Tencent, Alipay, Vipshop, Public Comment, Meituan, etc. Ye Zhenhua, vice president of products, participated in R&D. A generation of VIVO mobile phones, the vice president of operations worked for Hitachi China responsible for operation and maintenance. It is said that Palm has assisted merchants with payment software, card interface, message interface, application interface and data interface with supporting software and hardware. As of April 2016, it has reached cooperation with more than 100,000 merchants. During the period, it completed two rounds of financing. In July 2014, it received a US$1 million investment from Jinshajiang Venture Capital. In October 2015, it was awarded a 100 million A+ round investment by Fenghong Capital and Jinshajiang Venture Capital.
Back in the first half of 2014, the palm team proposed the concept of smart POS, and launched the first prototype “palm pos machine 1.0â€; with the deep understanding of the concept of smart POS, palms began to transform from intelligent hardware to marketing , the introduction of POS machine 2.0; at the end of 2015, 3.0 POS machines officially face the market. Chen Tengfei told Yiou that the development of Zhangbei in the past three years is more about the understanding of intelligent POS. From the intelligent hardware of functional products to the marketing system to the deepening of business, the competition point of players in the industry is not in the POS hardware itself. It is the application and completeness of the supporting software system.
2014 is a functional product that helped merchant marketing in 2015. Palms have long been misunderstood as smart hardware vendors and payment companies. Chen Tengfei specifically emphasized that the core definition of Palm is today is the store consumption and marketing service platform. Palm is responsible for payment information management, WeChat, Alipay and third-party company's payment channel management and online and offline integrated management. Compared with industry players, he talked about:
1) The starting point is different. The CRM system is just a module in the palm-shell system. There are many ways to help merchants do marketing. Member marketing is just one of them. The tool can be changed, and the cooking master can't change it. What the palm is trying to do is the “cooking chef†in the restaurant.
2) There are various data precipitation channels. The data is not only derived from the data of different ID membership cards, but also the data of the interface of the game module, micro mall, coupon, etc. Based on the data, the merchant can provide decision suggestions. Yazuo has been a company that has been a professional membership card for ten years. The starting point and palm of the rules and understanding of the membership card are two directions.
3) The ultimate goal of branding is to get the first impression of consumers. In order to make the contact between the target group and the merchant closer, it is necessary to clearly define what kind of customer group benefits and refine the member operation. So in terms of accuracy, Palmer hopes to find a unified ID. There are many channels for each merchant to access. In the past, each account was unreachable. The thing that palms do is to open the membership card no matter from which aspect, the information is the same.
4) Large platforms are everywhere, but large platforms can't make a window to help merchants unify information, third parties can. This is a survival opportunity for third-party platforms. The third-party platform is relatively open and non-exclusive, and can be connected and complemented with other platform functions. This is because third-party companies do not do "big, package, and full" based on their own.
5) No one in the industry can do the same thing again. Other intelligent POS players in the industry, the main concept of equipment, channels, payment methods, etc., the weakest is to understand the concept of intelligent POS as a large tool to access a variety of portals; consumption data of tool thinking, post-financial service related data It is a thing in the O2O industry itself, looking for scenes in the machine environment, how to do marketing.
It is reported that today's palm can help a small shop with a size of 7 people to reduce at least one labor. However, Chen Tengfei also said that players in the industry will not have too many profit opportunities if they do not reach the B round. Small and medium-sized catering enterprises have a large base and are the main force in the catering industry. However, the progress of its Internetization process is too slow. Many restaurants are not perfect in various reasons, and the degree of informatization is weak, let alone the awareness of using Internet tools. . Therefore, industry players can only enter the market by cutting in the high-end, with brand customers as the mainstay and marketing means to attract small and medium-sized merchants. However, the actual use is still effective.
In the future, catering enterprises must quickly replicate the ability to form a chain effect, in order to have a greater improvement, but today's trend is that the restaurant stores are getting smaller and smaller, and more refined projects will appear in the future.
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