Intelligent interactive medical packaging helps improve patient compliance

[China Packaging News] The packaging industry is known as the "sunrise industry that never ends", and pharmaceutical packaging is undoubtedly an indispensable and important part of the packaging industry. Experts predict that with the improvement of people's consumption level and the introduction of new regulations and standards in related industries, the pharmaceutical product packaging industry will undergo a fundamental transformation. The next few years will be a critical period for the rapid development of China's pharmaceutical packaging industry.

Pharmaceutical packaging (picture taken by China Pharmaceutical Network)

The latest report "Global Pharmaceutical Packaging Market Demand Report" released by research institute Freedonia shows that the global pharmaceutical packaging market demand will grow at a level of 6% per year, and is expected to reach a market size of 112 billion US dollars by 2021 . The Chinese pharmaceutical industry has also fully recognized the importance of good packaging design, because it is critical to help patients comply with drug regulations, meet regulatory requirements, and increase brand life and attractiveness. Pharmaceutical companies must innovate packaging and increase efficiency to counter the growing threat of counterfeit medicines.

Innovation is the source of power for the development of the pharmaceutical packaging industry. The author was informed that a company has designed a prototype of an innovative medicine package, which can be used to capture the position of the liquid in the medicine bottle through the "level indicator" under the push of a button . This is an innovative folding carton solution, especially for liquid medicine. The company claims that smart interactive packaging helps improve patient compliance and makes it easier for patients or laboratory users to receive medication.

With the development of the concept of smart packaging solutions, the company believes that "level indicators" meet the growing digital demand in the electronic health market and interest in interactive packaging solutions.

Pharmaceutical packaging is a vital part of the pharmaceutical industry. Some experts predict that the next few years will be a critical period for the rapid development of China's pharmaceutical packaging industry. With the improvement of people's consumption level and the introduction of new regulations and standards in related industries, the pharmaceutical product packaging industry will undergo a fundamental change. Faced with new market demands, pharmaceutical packaging companies need to continue to innovate and develop products that more closely meet the needs of pharmaceutical packaging. Among them, the development of intelligent technology provides more possibilities for pharmaceutical packaging. It is understood that in recent years, with the advancement of related technologies such as material science, modern control technology, computer technology and artificial intelligence, it has driven the rapid development of medical intelligent packaging . The global smart packaging market is expected to grow at a compound annual growth rate of nearly 8% , and will exceed US $ 31 billion by 2019 . Smart packaging technology will be effectively promoted, achieve double-digit growth by 2020 , and sell well in the global market.

With the development of the times, consumers need to "dialogue" with products , through new intelligent packaging, and digitally interact with manufacturers to obtain the required information. For manufacturers, this technology provides a lot of new opportunities for manufacturers to understand consumer needs, and can provide customers with coupons and load advertisements in related products. Its built-in sensors and tracking devices can also enable consumers, Health care workers and manufacturers understand whether product packaging has been tampered with during transportation, which is particularly suitable for high-priced drugs and can effectively prevent the risks caused by counterfeit products.

Dickens wrote at the beginning of "The Tale of Two Cities": "This is the best era and the worst era." This sentence applies not only to the times, but also to the current pharmaceutical packaging market. Due to market pressure, "innovation" has become a competition among enterprises in the pharmaceutical packaging market.

With the continuous improvement of Chinese residents' living standards and health concepts, and the continuous increase of the country's investment in medical and health services, China's pharmaceutical packaging market will usher in relatively rapid growth. According to statistics, from 2014 to 2018 , China's pharmaceutical packaging market will grow at an average rate of 10.6% . It is expected that by this year, China's pharmaceutical packaging market will reach 99.1 billion yuan. China's pharmaceutical packaging market is rapidly rising, and its requirements for intelligent packaging are also increasing. In this challenging and competitive pressure era, only through continuous innovation can companies provide pharmaceutical companies with more advanced smart packaging solutions. Some experts said that innovation is the core of the development of intelligent and personalized packaging.