At this exhibition, the reporter interviewed Mr. Christian Charlton, Asia Pacific and Japan Regional Director of Retail Industry Solutions Information Products Group from HP Asia Pacific Limited. In recognition of the retail market, Christian Charlton introduced us to the current state of retail products in the Asia Pacific region and the future of promotion and sales.
The most important thing in the retail market must be the cost issue. Then, how to help retailers reduce costs becomes the most fundamental problem of the product. Mr. Christian Charlton told reporters: “The cost of integration should be introduced first, if you want to do more With the integration of software and hardware, your cost will be much reduced. Integrated platform equipment, enhanced management security, and adapt to more platforms are the key to reducing costs. The second element is multi-purpose hardware. Buy a single device, then add more applications, just put in the initial investment. The data solution is the same, the equipment on the wall or the aisle or the back office information system can be used for multiple purposes, one device Uses.
In addition, all HP equipment hardware has a five-year lifespan, and the life of the hardware is important for retailers. Whether you buy low-end or high-end equipment, life expectancy is the same, HP has a reputation, the quality of the product is relatively high, which is the same for the retail industry. HP's retail market products can connect to 1 million personalized computers, so with these aspects, HP is the true market leader. â€
For retail products, HP's pos machine is undoubtedly the most powerful, so what is the core competitive advantage of HP POS machines in hardware? Mr. Christian Charlton explained with confidence: “Why HP will enter the retail market. Ten years ago, some retailers of HP Services provided them with storage of personal computers and data. Customers reflected why they didn’t do POS? We are providing retail. The store's PC is unquestionable, so under the customer's drive, the POS was launched from 2002 to 2006. In 2006-2007, the 5700 and 3000 machines were launched, but they did not receive the intended benefits, so they entered the high-end market. Technology has reached the top, and there are some professional advantages. In 2008-2009, it has been able to meet the complete experience of technology. So it has changed the global sales in 2010 and become the second largest POS machine. Not only do we provide the right products at the right time, we employ some professional staff in Europe and Asia Pacific, so we are the industry leader, so we offer a total solution in the 2011 product portfolio. The advantages of HP products are not only Only products, talents, understanding the local market, and providing flexible products."
As the market matures and the Asia-Pacific market becomes the largest sales market, how does HP view the Asia-Pacific retail market and how does it differ from different countries and regions? Mr. Christian Charlton said: "Although Asia Pacific is Asia, it is the most market in the world, so there are not only developed markets, but also new markets. From a population perspective, Asia Pacific has the two largest cities in China and India. The market, so from the perspective of this retail marketing, the strategy of developing mature markets and emerging markets is different. There is no single strategy in Asia. For our product portfolio and solution partners, HP not only has a primary market. Cooperation, and cooperation with the second and third-tier market partners. In the primary market, we cooperate with the most important owners, and the solution in the second and third-tier markets is to cooperate with local partners, using the name of HP. Working with the names of other owners, local owners know the local market best. We can be a win-win situation with local businesses and can take advantage of each other.
HP has two ecosystems, the first product portfolio, and the second is to award from the perspective of production and marketing, and customize products according to local products. We are able to offer all product portfolios with great value and can provide customers with a holistic solution. â€
For the sales target in the retail market and the 2011 results, Mr. Christian Charlton stated that there is a goal, but no data is available. Then added: "From the perspective of winning or losing, from the present weight of retail, it is the winner. We are the second in 2010, we are very positive, we continue to go in the direction of growth. I believe You will see our high growth results. But I want to tell you that all are not drivers, the most important thing is to have the right products, the right partners and the right solutions in the ecosystem. With HP you will be in Favorable position. With the broadest strength in the Asia Pacific region, the Asia Pacific region is very strong.
HP POS System
Each positioning of the POS is different, the definition is different, we actually have to be fair to compare, in the world second, in the Asia-Pacific does not count the number and specific content of the supply mountain. It is undeniable that Asia-Pacific is the best growing market in the world. Now it is the second. Looking at our position, it is easy to be the first. No need to worry. â€
What will the future retail market be like? What is the focus of HP's focus? Mr. Christian Charlton's vision for the future is: “At present, catering, specialty stores, department stores, etc. are doing very well, in the fast-growing Asia-Pacific market, in supermarkets, hypermarkets, convenience stores will do very well. Depending on the market Who are the partners, the Chinese market is supermarkets, Japan, restaurants, Australian specialty stores, buys in West Asia, supermarkets, hypermarkets, convenience stores. All of our product portfolios have the ability and adaptability to apply in these industries. Mobile POS digital signage, used in specialty stores, can also be used in other industries.
For now, the pace of the retail market has begun, and the prospects for the retail market are predictable for the future. Focusing on reducing the cost of the retail industry and increasing profits are a must. We also expect HP to provide more and better products for the retail market and fulfill its long-cherished wish.
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