Children's toys belong to children whose intelligence is developing. Most of them are simple, fun and full of creativity. However, the popularity of assembly toys has changed this situation somewhat. -Assembly toys themselves are also controversial. Some people think that assembly toys are beneficial to the development of children's intelligence, and some people think that this is purely increasing the burden on parents. In any case, assembled toys have become popular at a rapid rate, with facts explaining everything.
Assembling toys makes parents worry
Not long ago, Terry Starr had a big headache at a bunch of assembled toys. This set of Lego SpongeBob SquarePants toys was her son ’s seventh birthday gift. She tried to put it together completely, but let herself The sense of frustration soared. "I think there are hundreds of toys in this set, no, there are thousands of them." Terry Starr sat on the floor of the living room, and according to the illustration legend, it took a few hours to spell this toy. At the urging of her son ’s anxiety, Terry Starr was full of helplessness. After the painful process, she finally entered the finishing stage, but a toy component could not be found. In Terry Starr After searching for components with his son, his son became unhappy and even broke the spelled part. Terry Starr cried in disappointment, she felt they would never be able to complete the toy.
For these parents who are distressed by assembly, Toy Industry Association expert Rennie Rice said that many toy companies have set up customer service hotlines in recent years. Especially in the past three years, this measure has been highly valued by toy manufacturers. If Terry Starr can detect this, call the customer service for help, and maybe he can make up for the missing component. But it is too late. -Frustrated Terry intends to take another set of Lego SpongeBob received on his son's birthday and replace it with another toy, but the stubborn son has opened the package and decided to assemble this toy. The assembly of the second toy only officially started a month later, because Terry's frustration only calmed down.
Loles Bridge also described her experience of assembling toys: "I have three children, eleven, nine and two years old. At first, the children will assemble with us, but they soon lose Interest. The process of assembling is very cumbersome, and it is usually not sure whether it is accurate,-maybe it has to be disassembled and reassembled. Finally, the children went to watch TV, and my husband and I assembled the transformers together.
Ms. Coleman, who owns four toy stores in Washington and Baltimore, recognizes the pain of parents buying assembled toys. So she and product developers launched simple assembled toys like toy tricycles, which solved the parents' dilemma to a certain extent. -For those toys that are difficult to assemble, Ms. Coleman said that the store can nominally charge $ 10 to help guests assemble toys. She said: "My store staff even went to the customer's home to repair assembled toys for them on weekends, and now people seem to be no longer good at manual assembly."
Benefits promote the assembly industry
Every new shopping season begins, families with children will buy a lot of toys, and the number of toys is growing amazingly. There are many reasons for the mass production of assembled toys. First, there is enough space on the shelves of large retailers to place toys, because modern technology makes the toys as compressed as possible, making the packaging smaller; second, the toys are mostly parts, Buyers need to assemble themselves. -Parents are very dissatisfied with this and are very depressed for this extra task. Ms. Coleman agrees with this view, but as a toy manufacturer, she also believes that toys packed in this way reduce transportation costs and indirectly reduce the selling price, which is a family-friendly measure. Indeed, consumers bought cheaper toys, but when they opened the toy box, they inevitably sighed for the difficult assembly that was about to begin.
Tim Walsh is an expert on the history of toy development, and he is the author of "Classic Toys and Their Creators". For example, he said that the toy fighting robot that was very popular in the 1960s is back. The previous version does not need to be assembled. Not only does it need to be assembled, but it is also much smaller than before. Part of the reason is that manufacturers and retailers seek to maximize profits. In fact, the fame of assembled toys is growing, and their charm is greatly increased because of the educational significance that they can make children do, such as the popular Lego toys. For people, assembly is also part of the fun of playing with toys. Many of these toys no longer use the newly created image as a blueprint for product development, but use some famous movie themes under the premise of obtaining permission. Such as "Star Wars" and "Transformers", which of course increases the popularity of toys, and also increases the difficulty of toy assembly to a certain extent. When a child cannot build spaceships and transformers according to the instructions, his parents have to do it.
Do it yourself to develop concentration
Experts from the US toy industry said that the sales of assembled toys have increased significantly last year. From August last year to August this year, cumulative sales of assembled toys increased by 21%. According to a survey report by market research company NPD, the increase in sales of assembled toys far exceeds that of other categories of toys. -The closest thing to it is the character toys of animated characters, with an increase of about 14%. The sales of other categories of toys have declined to varying degrees. Lego, the originator of assembled toys, has maintained a leading sales record for two years. Even in the economic downturn, Lego's sales in 2008 still increased by 37%, and from September 2008 to September 2009, Lego's sales increased by 27 percentage points.
According to Michael McNally, Lego ’s director of brand relations, there are a total of 352 LEGO bulldozers, suitable for children aged 5-12, while the LEGO Star Wars series has 3803 components, and children aged 12 and above are only capable Assemble it. He said that every Lego product has a professional team to build it hard, and it is necessary to extensively study the affordability of all ages and income classes, such as the development of Lego dinosaurs. These teams will use the components in stock to assemble many dinosaur samples, and will Put on special gloves to imitate the assembly experience of 6-7 year olds. He also emphasized that Lego products can be assembled into a lot of things at will, not just as the box legend specifies.
Mr. McNally introduced that Lego ’s research focuses on children aged 6-10, and the products developed for older children have relatively little scientific content. The reason is that if an 8-year-old child can do it, then a 10-year-old child can certainly do it. He said that each research team will do some product testing for children to accurately position the direction of product development.
Toby Beal, an 8-year-old child in Connecticut, is a master of assembling toys. He often spends an hour studying the assembly guide, and then assembles a nearly perfect work alone without the help of his parents. The child's mother Laura Davidson believes:-"Toys are indeed getting more and more complicated, but as long as there is a detailed instruction manual, it is very good for developing the child's focus and patience."
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