Merchant cash register surprisingly recruits cashier display to put on "wearable device"

In response to the offline popularity of barcode scanning payment devices such as Lishao Xiaobai Box, an industry insider analyzed and pointed out to reporters: "While barcode scanning changes our consumption habits, it also promotes micro-innovation on the cash register. With the increasing maturity of the scanning payment market, scanning equipment is changing from the purpose of satisfying the functional requirements of scanning before, to taking into account the user experience and deep demands, which will be the general trend. "

A few days ago, the reporter saw a novel scene in a convenience store near Beijing International Trade Center: the store's cash register computer screen was "wearing" a small white box, and the customer only had to point the payment code in the mobile wallet to the small white box. Scan through the reading window to complete the payment instantly.

It is reported that this "wearable" barcode scanning device is called a vertical white box. At present, many coffee shops, convenience stores and restaurants in Beijing have installed this equipment. Compared with similar devices on the market, it is compact and flexible to install. It fits the cash register environment just like a "wearable device", and can meet the diverse advertising and marketing needs of users. It is very popular in the market.

In the convenience store of Beijing International Trade, the reporter noticed that the cash register of its store was very small. In addition to the cash register, there was also a special product identification area for the cashier to scan the customer's product to read the price code. At the checkout, the customer ’s merchandise is piled on top of it, which makes the pocket cash register more cramped.

"Fix the small white box on the display of the (cash register), which does not occupy the desktop space at all," said Li Xi, a cashier at the convenience store. "When checking out for customers, customers only need to align their mobile phone QR codes. "Beep" payment is successful, very convenient. "

Near the north Taipingzhuang, an underground canteen in an office building simply fixed the small white box on the outside of the window. Canteen waiter Li Guixing said, "In the past, when I used a code-scanning gun, when I met a customer using a mobile phone (pay), I had to lean over to scan. I had to make meals and pay, and I was busy. In addition, the environment was noisy and I shouted through the glass With a throat, and the customer ca n’t hear the amount, the box outside the glass can now bargain for me. "

A cafe on Zhongguancun Street was also equipped with a small white box. Companies near the store are concentrated, and there is a constant flow of customers from morning to night. Mr. Zhang, a customer in the store, told reporters, "I will pass by here in the morning, because I will buy coffee and desserts in this cafe in a hurry, and the mobile phone payment is very fast."

The reporter noticed that a small white box with a vertical size of a Coke can was very eye-catching on the cash register. Above the fuselage, there are shopping discount advertisements for shops. At checkout, customers frequently asked the store staff about these discounts and purchased discount products under the guidance of the store staff.

Boss Wang Lei told reporters that he rented a store in this small place five years ago. The area is not large. In addition to retaining the necessary work area, the rest must be reserved for customers. Due to space constraints, except for "necessities" such as cash registers, POS machines, small ticket printers, marketing billboards, and promotional items, nothing else can be on the "desktop."

However, with the popularity of barcode scanning payment, savvy Wang Lei began to think twice about finding a satisfactory barcode scanning device. "One is to take into account the small cash register space, and the second is that the small white box can take care of the marketing needs of the cafe." Wang Lei said that the store has new preferential policies every week, and the marketing billboards specially made by the cash register in the past accounted for a lot. Ground, always worried that customers can not see, we should actively guide customers to pay attention. Now customers who pay by scanning code on their mobile phones will notice the advertisement themselves and bring a lot of business to the cafe.

Under Wang Lei's introduction, the reporter saw that the device was designed with a buckle on the back, and merchants could customize their billboards and insert them. In addition, the body of the vertical white box can also be adjusted from multiple angles. "If the customer is closer to the cash register, the angle will be increased, and the farther the other way around, it will be convenient for the customer to pay." Wang Lei said: "Being a service industry means being thoughtful."

In addition to the aforementioned cafes, convenience stores, and cafeterias, many merchants have already installed this device. The reporter noticed that these newly installed storefronts with small white boxes have a characteristic: these merchants are often opened in downtown areas and large commercial districts with higher rents. The storefronts are small and beautiful, and the cash register area is small. Proficient in layout, outstanding advertising and marketing needs.