A cartoon has swept the market of all ages. "Learning pigs, jumping mud pits, and parents shouting to block" can't stop the magic IP. When will China appear such a "number one player"? Two middle-aged men on the bus discussed how good the pigs are. On the other short video platform, there are "piggy tattoos" and "small pigs' watches" to show off that they are "social people"... What is even more puzzling is that from the luxury goods to the daily necessities to the car brands, this powdered pig P has been on his own logo. At first glance, it is really a dizzying pink ocean.
Whether it is a spoof or a so-called chase, Piggy has become the "first universe of the universe." The British Entertainment One (eOne) company, which belongs to Pig Pei IP, is also proud to announce the authorization and merchandise sales revenue in China in the first half of 2017, an increase of more than 700% year-on-year!
The cartoon "Little Pig Page", which only landed in China in 2015, has played more than 10 billion times in one year, and the word watercress is as high as 9.2. There are only three hands on the trotters, the face of the rabbit's hair dryer, and the pig whose eyes are on the forehead. What makes the sales revenue increase by 700%?
Authorized party eOne Group: annual revenue of 7 billion
In the interview with the media, Chen Yuling, the head of Asia for Entertainment One Ltd. (hereinafter referred to as eOne Group), said that she had never seen an animated cartoon that could be played 10 billion times a year. Excellent results. I have to say that because the "Little Pig Page" eOne Group did earn. In 2016 alone, Piggy Pages brought $1.1 billion in retail sales to the company globally, just one year after eOne Group acquired Piglet.
In September 2015, eOne Group acquired a 70% stake in British animation studio Astley Baker Davies. Through this acquisition, its "Pigpe Pecs" was placed in the most important strategic position of the home entertainment business, and the brand assets were planned. Doubled.
The strength of the eOne Group has never been doubtful in the market. As a veteran publishing company established in 1973, it consists of five main businesses: eOne movies, TV, home entertainment, music, and eOne distribution. It provides services such as film distribution, television and music production, home programming, sales and licensing, and digital content. In recent years, the hot "Love City", Spielberg's "Dream of the Dream" and "The Eye of the Sky" "Magic Captain" are all released through eOne in the global region.
It's worth noting that eOne's current home entertainment business includes Pigeon Page, Ben and Holly's Little Kingdom, Faraway, Little Monster, and recently masked Pajamas on the Disney Channel. The home entertainment business has become the killer of the eOne Group.
In eOne's 2016 annual revenue of 800 million pounds, the home entertainment business increased by 10% year-on-year, supporting the continued revenue of this fiscal year. The good performance of eOne made the British giant commercial TV network company ITV PLC out of the eye, and proposed an acquisition invitation of about $1.3 billion by expanding the content library, which was rejected by eOne.
After that, eOne Group vigorously changed to content providers. It is reported that eOne will develop a new "Pigpe Pecs" series, and in the spring of 2019, the new season of 117 episodes of "Little Pig Page" will be released, and eOne will also Hollywood producer Brad Weston set up a film joint venture to contribute to content production.
The 5 trillion yuan child consumer market behind Pigeon Page
Piggy's achievements in China are impressive, with Douban score of 9.2 points and annual domestic broadcast volume of 10 billion times. The continued vitality and good prospects have made eOne's eyes lock on China. In March of this year, it was announced that Aofei Entertainment Co., Ltd. became the IP partner of Pig Peiqi in China, helping the development of Pig Pei IP in the Chinese market.
It is understood that the two sides launched a series of industrial cooperation on the pigs, including toy combinations, character statues and role-playing toys, and will be fully introduced to the market in the fourth quarter of 2018. In the face of China's Year of the Pig in 2019, a new IP immersive experience will be unveiled. What is even more remarkable is that the world's second and China's first small pig Peggy outdoor theme park is about to land in Shanghai, becoming the gospel of all pig girls.
China IP Partner Aofei Entertainment has become the first Chinese animation company since 2003, and it has a series of boutique IPs such as Super Flying Man, Meng Chicken Team, Pleasant Goat and Big Big Wolf. Subsequently, Aofei Entertainment gradually diluted the image of “Toy Maker†and continued to cultivate and develop the head IP content, involving multiple derivative fields, and opening the layout of the IP production chain.
It can be seen that the cooperation with eOne company Piggy Page is a strong alliance.
According to the statistics of the National Bureau of Statistics and consulting companies, the market size of China's children's indoor parks is growing, with an average annual growth rate of 30%. In 2020, China's children's consumer market will exceed 5 trillion yuan, of which the children's entertainment consumer market will reach 1.5 trillion yuan, and the children's market has broad prospects for development.
If an IP can achieve a good user experience, a large user scale, a mature cash flow model, a strong life force, and a wide spread of word-of-mouth, then in the context of China's current consumption upgrade and demographic dividend, it will surely be "fame and fortune."
And this will also become a virtuous circle: from hot to full market voice; to the resources of all parties automatically gathered, they hope to use their aura to illuminate themselves; then the media rush to report, word of mouth, occupy the mind... ...
All in all, the promotion of the big environment + capital has made this pink pig a thick layer of gold. It is worth mentioning that the short video also provides a good communication environment for the pigs, which is absolutely indispensable.
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