ã€China Shoes Net】 Under the background of the national fitness boom, the success of the Winter Olympics bid, and the country’s support for ice sports, the outdoor lifestyle has become one of the most desirable healthy lifestyles. Whether it is the sports and leisure style of everyday wear, or the professional equipment of outdoor sports, sports wind has always been a hot focus of the apparel industry. In the first half of 2017, are the days of sports brands better? Who is the big winner?
Skechers
According to the latest data released by Skechers, its third-quarter sales rose 16.7% year-on-year to US$1.1 billion, quarterly revenue exceeded US$1 billion again, net profit soared 42% year-on-year to US$92.3 million, gross margins from the same period last year 45.6% rose to 47.5%, higher than Wall Street analysts expect. As of the third quarter, Skechers opened 2,428 points of sale worldwide.
International business has been the main source of revenue for the Skechers Group. During the period, sales of the Skechers International Wholesale business increased by 26% year-on-year, contributing 53% of the company's revenue for the third quarter. The US domestic wholesale business increased by 1.4%, the global direct retail business increased by 17%, and the total comparable store sales rose by 4.4%.
David Weinberg, chief financial officer and chief operating officer, said that $1.1 billion was the company's highest single-season record, which was $22 million higher than the first quarter of 2017. Accumulated sales from January to September this year also hit record highs over the same period. The growth comes from three aspects. The company's retail business, subsidiaries and joint ventures in the world have achieved double-digit growth, while international distributors and domestic wholesale businesses have recorded a growth in single digits. In addition, the international market including China, the United Kingdom and Europe has experienced strong growth.
Lululemon
For the three months ended July 30, 2017, Lululemon's core financial performance was as follows: net sales were US$581 million, a year-on-year increase of 13%; total comparable sales increased by 7% year-on-year, of which comparable store sales were comparable year-on-year Growth of 2%; net profit of 48.71 million US dollars, a year-on-year decrease of 9.1%; gross profit margin of 51.2%, an increase of 180 basis points over the same period last year.
Based on this data, Lululemon has re-adjusted the outlook of the indicator after the first-quarter revenue forecast was lowered. It is now expected that the annual income will reach 2.545 to 2.595 billion U.S. dollars. The decrease in net profit was attributed to the increase in sales and management costs and the depreciation of assets. In the first quarter, Lululemon's net profit rose by more than 30% year-on-year due to rising costs such as sales, management, and restructuring.
In the second quarter, Lululemon men's trousers and shorts sales increased by 23% year-on-year, driven by the core product ABC series, and topswear products also performed well. In mid-September, the company will launch advertising campaigns for menswear products and it is expected that the menswear business will be further stimulated by then. Lululemon's menswear line sales have grown at an average annual rate of 20% over the past three years to $330 million. In the crowded market, Lululemon is also strengthening the product design and sales of the men's wear line. It is planned that by 2020, the menswear business will reach a volume of 1 billion US dollars, accounting for 40% of the performance.
Puma
In the past six months, the stock price has risen by 27% and the market value is about 5.3 billion euros. Second-quarter sales rose 16% year-on-year to 968 million euros and EBIT reached 43.4 million euros. In the first half of 2017, Puma's sales increased by 17.6% year-on-year to 1.974 billion euros.
Among them, the Asia-Pacific region has a growth rate of 18.5%. In view of the strong growth in the second quarter, the Group decided to increase its full-year forecast. It is expected that sales in 2017 will increase by 12% to 14%, which is higher than the previous target of low-digit growth. EBIT will reach approximately 205 million to 215 million euros. From the category point of view, Puma footwear sales rose 27.9% to 960 million euros, which is clearly due to the cooperation of the brand and the famous American singer Rihanna.
Nike
Nike recently announced its core financial data for the first quarter of fiscal year 2018. This quarter's sales growth has hit a new low in seven years. The Nike Group’s sales were recorded at US$9.07 billion at the same level as last year, but net profit dropped by 24% from US$1.25 billion in the same period last year to US$950 million.
Among them, the Group's core brand Nike sales rose 2% year-on-year to US$8.585 billion, accounting for 94.8% of total sales. Converse, which exceeded US$2 billion for the first time last year, became the biggest burden for the Group's performance growth in the quarter, and its sales decreased year-on-year. 16% to 483 million US dollars. By region, Nike continued to fall into the North American home market. Brand sales in the region decreased by 3% year-on-year to US$3.924 billion; Greater China sales rose 12% year-on-year to US$1.108 billion. After the financial report was released, Nike Group shares fell 3.72% to 51.72 US dollars per share. Nike expects second-quarter sales to increase at a low single-digit rate.
Adidas
In the three months ended June 30, sales of core brand adidas increased by 21%. The group's net profit rose 16% year-on-year to 347 million euros, with a gross margin of 50.1%.
From the financial report data, in the first two quarters of 2017, Adidas received bright reports in the North American market. First-quarter sales increased 26% from the same period last year to 1,014 million euros. In the second quarter, the company’s sales increased by 24% year-on-year to 3,412 million euros, of which sales of the US e-commerce business grew by nearly 80%.
In August alone, Adidas sales increased by 50% year-on-year, with the share of sports shoes almost doubling. The best performing shoes for the brand are Tubular Shadow and Superstar. However, the most terrible still is basketball shoes, only a quarter of sales increased by as much as 40%.
Under Armour
In the past six months, the stock price has fallen by 10% and the market value is about US$7.7 billion. In the second quarter ended June 30, its sales increased by 8.7% year-on-year to US$1.09 billion, and its net loss increased to US$12.3 million. In the first half of 2017, Under Armour sales increased by 7.7% to 2.206 billion U.S. dollars. As the retail industry in North America continues to be weak, Under Armour will downgrade its full-year sales growth forecast from 11% to 12% to 9% to 11%. Meanwhile, the Group will launch a restructuring plan, including the closure of underperforming stores. Layoffs and so on.
Columbia
In the first half of 2017, Columbia's sales were US$790 million, equivalent to RMB5.3 billion, an increase of 2.0%. The company’s affiliate’s sales for the first half of this year were 943 million U.S. dollars, equivalent to 6.33 billion U.S. dollars, a growth rate of 3.2%. The net profit was US$27.57 million, a year-on-year increase of 4.7%.
Anta
Revenue: 7.32 billion yuan + 19.2%, net profit: 1.45 billion yuan, market capitalization: approximately 83 billion Hong Kong dollars In the first half of 2017, ANTA Sports' operating revenue increased 19.2% to 7.32 billion yuan, and net profit rose 28.5% to 1.45 billion yuan. Its Anta children, Fila, Descente and other brands have made satisfactory progress. As of June 30, Fila had a total of 869 Fila stores (including Fila Kids) in China, Hong Kong, Macau and Singapore, a net increase of 67 compared to the end of 2016, mainly in the first and second tier cities. In 2016, Anta acquired the exclusive rights of Japan ski brand Descente in China. Currently, it has a total of 21 stores in China.
Pathfinder
Revenue: 1.28 billion yuan + 17.5 percent, net profit: 73.795 million yuan, market capitalization: about 6.6 billion yuan in the first half of 2017, Pathfinder Group achieved operating income of 1.28 billion yuan, an increase of 17.5%, net profit decreased by 2.2% year-on-year To 37.795 million yuan. The revenue growth was mainly from the travel business segment, with operating revenue of 720 million yuan, an increase of 81.3% year-on-year. The outdoor products segment realized revenue of RMB 540 million, down 19.8% year-on-year, of which Toread's revenue fell 21% year-on-year to RMB 490 million.
361 degrees
At 361 degrees, the retail sales of the main brand products increased at a high single-digit rate in the second quarter; the number of children's wear brands recorded a high single-digit increase; and the ONE WAY brand also recorded a high single-digit increase. In the first quarter of 2017, the 361-degree same-store sales increased by 7%. The Group believes that maintaining the number of 361-degree main brand stores between approximately 6,000 and 6,500 is an ideal scale and will continue to strive to increase store efficiency. For the 361 degree children's wear brand, based on data obtained from 1069 sample stores that continued to operate for more than 24 months, same-store sales increased by 7.4% during the period. The Group believes that maintaining the number of children's clothing brand outlets between approximately 1600 and 2000 is an ideal scale.
Leather Stationery,Leather Stationary,Leather Office Stationery,Leather Pen And Pencil Holder
Dongyang Bestway Leather Co.,Ltd , https://www.aurorafashion-cn.com