Apple describes the iPhone X as "so immersive, the device itself will disappear into the experience; it is so intelligent, it can respond to your touch, your voice, and even your glimpse."
Features include a 5.8-inch full OLED screen, 1 million: 1 contrast ratio, wireless charging, easy navigation and facial recognition software and more. The FaceID feature "projects and analyzes over 30,000 invisible points to create a precise depth map of your face." Very surprised? Maybe it is. But after all, fingerprint recognition is a product of 2016, and face recognition is the future direction. For example, Samsung Galaxy Note 8 has been included in this feature before Apple.
Although the phone has caused controversy in pricing, it has also led to a broader discussion about the introduction of large-area identification technology. Is face recognition of mobile devices just the beginning? How will this technology develop? What are the risks and benefits of its popularity? I believe that the development of facial recognition will have far-reaching implications for business, legal enforcement, and even communication between people. influences.
I. The Chinese who have been eccentric
Facial recognition is new to some people, but it has become an important feature for others, especially in China. Chinese society is ahead of other countries in implementing facial recognition, and it takes years for Western countries to catch up.
The Chinese government is using facial recognition to track "violators." For example, in Shenzhen, the transportation department has been in the pilot face recognition red light system. In Beijing, face recognition technology has been installed in public toilets, and you need to brush your face to take paper.
China is also using facial recognition to verify the identity of drivers, such as Uber and other taxi applications. In addition, Alibaba's Ant Financial has developed a brush face payment system that allows consumers to pay their bills simply by brushing their faces.
Although this technology has already appeared, for many people, the emergence of mobile face recognition will be the first opportunity to verify whether we like this technology. The Economist said: "...just as smart speakers (like Amazon Echo) for language recognition, smartphones will do the same for facial recognition: let consumers accept the technology."
How this will happen and how long it will take remains to be seen. After all, it took us years to transition from Siri to a speech recognition home assistant such as Echo.
2. Everything has a price
Various applications of facial recognition can make our daily life more seamless. Basically, facial recognition can replace all identity authentication that currently requires a password or personal identification number.
Airlines are trying to use face recognition instead of boarding passes, and banks can replace PIN codes with face scans; with face recognition, you no longer need to carry a large number of identity cards. In the gym, office, apartment building or other private club, everything can be certified by face scanning.
Face recognition may be the gospel of law enforcement, and it is easier to track criminals through face recognition than fingerprints, because law enforcement agencies can monitor large areas and remotely through cameras. But how should this scale be controlled without controversy, and even people's opposition? If this technology can reduce the risk of being robbed, are you willing to accept camera scanning monitoring all the time?
Although theoretically controversial, other potential applications for facial recognition cannot be ignored, especially as technology becomes more mature. As technology evolves, software will increasingly recognize user sentiment and act accordingly.
Imagine looking for a shirt in the store. If you don't like it, you will frown. The store's facial recognition system will be able to capture and recognize this as feedback. At this time, the store will send a salesman, with another shirt to convince you to buy, or to customize the corresponding target advertising.
The application of facial recognition can be more intimate than this. Psychologist and author John Gottman did a study that coded the facial expressions of married couples during the debate, highlighting the implications of nonverbal metrics for communicating partner emotions and general emotions. If our facial expressions and emotions can be coded, then the software can learn the code and apply it (whether beneficial or harmful).
The Economist observes: "The foundation of socialization may shift from a series of trust-based commitments to computer calculations of the risks and rewards attached to facial information."
Speaking of attaching information to the face, you may have heard of a "gay recognition" algorithm designed by a team at Stanford University. The Stanford team used the algorithm to test more than 35,000 photos on dating sites with a success rate of 81% (20% higher than the human average). Once the machine is able to extract information about us without our control, how can we prevent it from being used for illegal purposes?
Facing our fears
Government management will certainly play an important role in the implementation of face recognition technology, and may vary from country to country. European legislators have passed a rule that you can only use relevant face images with the owner's consent.
Like other technologies with a slightly invasive and sci-fi nature, facial recognition in Western countries may depend on price and convenience. If the technology provides a lot of convenience, security or practicality, people may accept a certain degree of privacy loss. Like wearable technology and implants, facial recognition may also be used first for essential applications or virtual reality applications, and then slowly spread to more everyday applications.
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