With the development of the stationery industry, many distributors are faced with such confusion. What should be the next step? With the market downturn, rising product costs, and rising manpower and logistics, the direct support of manufacturers alone cannot solve the problems faced by dealers. Going out of the predicament of the stationery industry, in addition to relying on the support of manufacturers, it is more to strengthen its own management capabilities, external professional marketing methods, using modern marketing management methods to open up the market.
team work
Nowadays the emphasis is on the era of teamwork. The premise of the team building needs to first set up the organizational structure of the company. According to the differences in each position, the responsibility and obligation of each position should be set. According to the ability of each person, the size of each person There are different styles of work, arrangements are made for different positions, there is collaboration between departments and departments, and between departments and each position. After the process planning is completed, companies can enter into a healthy track.
Product Resource Capability
In stationery dealers' resources, having the largest assets first is a professional team that is familiar with the local market, followed by the dealer agency brand. A dealer's development process is often followed by the agency's brand development and growth, when the choice of a proxy with the "China's top ten stationery brands," the brand name, the agent of the brand are in the local market has a certain degree of visibility, then not only the product Sales are more likely to rise, and many brands will come to you and ask you to be an agent. The more well-known brands represented by dealers, they have a bargaining chip in the operation of the channel, and it is easy to obtain good trading conditions.
Capital turnover ability
With homogenization of products and intensified market competition, it is difficult for the distributors to implement traditional channels or modern stationery stores. In particular, the operation of hypermarket channels, the general contract period of the contract requires 45 days to 60 days. Even after 45 days of sales after the sale, it basically takes more than 70 days for the company to return to the company's account, and it also needs to stock a certain amount of goods for the supermarket as a stock turnover, plus nearly 60 days of sales distribution. At present, the dealer operating market also needs to pay attention to the strength of a fund. Without financial strength, it is difficult to make the market deeper.
Professional operating channel capabilities
With the evolution of market development, different channels have been separated in many fields to meet people's shopping needs, not the single traditional wholesale channels. The channel refinement has a higher requirement for the distributors' channel operating capability, because each channel has different characteristics, and the goods sold in different channels are also different. In this way, the distributors want to enlarge the regional market. Different sales policies must be formulated according to different channels, and professional teams operating different channels must be established to meet the increasingly detailed requirements for channel development.
Product marketing capabilities
When commodities enter the channel, they can meet with consumers. If the product is not promoted within the channel, it is difficult to increase sales. A simple stationery price reduction promotion may bring about a certain increase in sales, but it is difficult to maintain this sales momentum for a long time. Sales promotion will be suspended and sales will stop. This is a strange circle encountered by many stationery companies in the operation of the market. Goods are not promoted, but later they are promoted and may not have good sales.
Source: Internet
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