As a popular branch of tourism, sports tourism has made great progress in recent years. The lively Rio Olympic Games set off a hot spot for all the people. Many people traveled to Brazil for an Olympic tour. Recently, some agencies released the "Survey of Status Quo of Participation in Sports Tourism" (hereinafter abbreviated as report). According to the report, among the current sports tourism projects, mountain outdoor sports are the most popular, accounting for 43.57% of the total, while hiking, trekking, and camping This is a project that people are particularly keen to participate in.
With the increase in people’s physical fitness awareness and enthusiasm for sports events, the market for sports tourism has expanded year by year. Since last year, the trend of sports tourism in China has been on an upward trend, and it will reach a new peak in the second half of this year. Users ranked mostly after 80 and 90, and accounted for the largest after 80, 85% of which were men. Shanghai, Guangzhou, Beijing, Nanjing, Hangzhou, Dalian and other cities have the highest enthusiasm for sports tourism. Sports tourism can be divided into three categories: sports match, fitness, and limit. Among them, 70% are fitness visitors, 30% are limited to the limit category, and 10% are the match category.
The development of sports tourism is closely related to the growth of people’s lives. The report pointed out that in terms of sports, when the per capita GDP reaches 5,000 US dollars, the development of the sports industry will show a development trend; and when the per capita GDP reaches 8,000 US dollars, physical fitness will become the pillar industry of the national economy.
According to the report, the population that is very interested in sports tourism at this stage in China is 25-45 years old. It is reported that the characteristics of the population in this age group are more in line with the current outdoor sports tourism hot items. Young people and middle-aged people love the outdoors more. Exercise, because they have energy, physical function is still in a very good stage, able to adapt and enjoy outdoor sports. In addition, this batch of people is easy to accept new things. Of course, they are the creators of social wealth, so the possibility of participating in these activities will be greater. In response to this phenomenon, the researcher of the report reads this way.
However, the sports tourism during the enlightenment period is immature. The difference between sports tourism and general tourism lies in the fact that it requires physical knowledge and ability to complete. This is also a concern for every sports tourism enthusiast.
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