Cosmetic packaging to take the simple high-end line

[Chinese Packaging Network News] "Excessive prosperity and luxury will not bring happiness to people. Companies should use creative activities to make the world simpler and simpler." In the future, cosmetics packaging design can be from text, layout, The simple beauty of graphics, color, etc.

Simple beauty of text

Simple cosmetic packaging promotes the readability, simplicity, and economy of text designs and opposes excessive decoration. In fact, simple text design not only has a simple beauty, but also can improve the quality of the product. For example, the text design for the packaging of Baique Ling Herbal Qiyun series products uses the traditional Chinese calligraphy to express the characters. The words are plain and readable, have a strong national flavor, and the background color is natural green that consumers like. Add any modification, harmonize with the overall design style, and create a healthy and gentle feeling.

The simple beauty of layout

The simple cosmetic packaging layout not only brings a strong visual beauty and impact, but also achieves the purpose of saving printing costs. Packaging designers should present product information in a concise, clear and orderly manner in a space with limited capacity. It is necessary to highlight the brand's theme and focus, but also to attract consumers' eyeballs to make them want to buy. In addition, leaving blank is the element that must consider when designing in layout, not only can create an ethereal visual effect to the commodity, but also can bring endless imaginary space to the consumer.

Round simple beauty

The simple design of cosmetic packaging graphics mostly adopts induction, abstraction, and other forms. Through metaphor, exaggeration, and other expression techniques, it highlights the characteristics of cosmetics and gives people a simple and clear visual experience. "Shape" is simple and accurate, accurately conveys product information, and fully embodies the personalized style of covenant design.

The simple beauty of color

The simple design of the packaging color is based on the principle of “unity of the overall tone and local color contrast”, and the effect of single tone or the same color is used according to the product attribute characteristics. Many brands of cosmetics, the pursuit of color is simple packaging design concept, packaging design is simple, single color, its advocates do not decorate, maintain the original color and shape of the product, give people elegant aesthetics, can give consumers a great psychological Satisfaction. In addition, the monotonous nature of the packaging colors can avoid excessive use of the color resulting in over-complicated printing processes and can effectively save printing costs.