China's outdoor industry from the bud to explore the rapid development of rapid development, the outdoor market gradually entered the three pillars of the world pattern: the traditional sports goods leading brands, local outdoor products and international brands three outdoor well-known brands.
Among these three-part pattern, the three major legions each have their own advantages: the leading sporting goods brand leader in the public awareness and word of mouth, as well as mature from the production to the terminal layout are far ahead; international outdoor brands because earlier The development of the outdoor industry has more than most domestic brands better outdoor products and a strong advocacy of capital support; and local outdoor brand after years of painstaking efforts, while exploring the growth side, but also in the field of domestic outdoor has accumulated some actual combat Experience, in the consumer have a certain influence.
However, the three major corps also have their own disadvantages: For the traditional sports brands, outdoor products, although also belong to the sports industry, but the subdivision and traditional sporting goods are still two different categories, for the traditional sports brand Is also entering a new area, to establish a new research base and production base, there is a huge risk to the brand. For example, Nike golf golf performance due to the continuous decline in the professional brand under attack, announced in August this year no longer produce professional golf equipment. For the international well-known outdoor brands have so few major drawbacks, First, the establishment of foreign brands in the beginning was certainly in order to serve their own people, all countries have different forms of human, foreign clothing is not real For us Chinese people to wear, such as the international underwear brand Victoria's secret in Chinese consumers reputation is not good, most of them reflect the fit does not fit well. Second, foreign brands to enter China, the establishment of direct sales stores, please do popular celebrity endorsements, do a lot of publicity These require a huge capital investment, this part of the investment or to Chinese consumers to pay for it, so the relative price is higher, Most Chinese people's consumption concept. For local outdoor brands, compared with the traditional sporting goods brands or international outdoor giants, the overall strength is still inadequate, but the price and style positioning more in line with the general public consumers.
Domestic traditional sports brands and international outdoor giant giants to enter the large-scale outdoor market in our country, enough to prove that China outdoor market is worth the wait. China's outdoor market is only popular in the 35 years of things, in these 35 years, the domestic market for outdoor products from strangers to familiar with. As early as 2012, the annual retail sales of outdoor products reached an astonishing 14.52 billion yuan. However, the industry forecasts that the outdoor market will grow at an annual rate of over 30% in the next few years. China's outdoor market is simply an unexplored gold mine!
However, although the outdoor market is good, the competition is also fierce. How to get the last victory in this kind of competition and not to be outdone by many tycoons is a death blow. The problem should be considered by all the brands in the three major corps. For local outdoor brands, we must understand China's development conditions, understand the consumer psychology and consumer needs of Chinese consumers in depth, and explore the brand names of countries that truly meet the needs of the people. We will continue to strengthen ourselves in the minds of consumers. Customer satisfaction is the guarantee of the future development of the brand.
Especially in the online store for the impact of physical stores is very fierce moment, no matter which camp's outdoor stores are inevitably deeply troubled! In such a complicated outdoor market in China there is another special brand a sudden emergence, that is OUTCOOL, full name " Oku outdoor sports supermarket", which is a similar Decathlon platform, a one-stop shopping outdoor sports goods supermarket Brand, not just an outdoor product brand!
Aoku, Fujian, a one-stop supplier of outdoor sports products, shoulders the responsibility to lead the transformation of physical stores, launches heavyweight small and medium-sized outdoor sports supermarkets nationwide, and selects and combines tens of thousands of very high quality and cost-effective products, including Clothing, shoes and hats, outdoor equipment, travel goods, sporting goods, automotive supplies, fitness equipment, water supplies, cycling equipment, gear and other categories, to create a variety of products, environment, services, the national uniform price, innovative management methods, real Close to the needs of consumers.
For China's outdoor market, the challenges and opportunities of the "Three Kingdoms Era" co-exist, whether it is to jointly expand or kill into a "Red Sea." Aoku outdoor sports supermarkets are a brand strength can not be ignored, Oku in the "integrity, innovation, win-win" is the business philosophy, adhere to the national movement, people Aoku goal, so that Okur's future full of hope.
Zhejiang Lamon Technology Inc. , https://www.babychaires.com