The author recently chatted with several foreign friends. Some friends in big cities said that they originally sold printing consumables in the digital shopping mall. The special supplies for selling compatible consumables disappeared. Even the sale of used toner cartridges on the side of the road was gone. For this matter, Yuan Fang, what do you think? 
In fact, for the compatible printing consumables manufacturers, in the past 2105, there is no chance. After the entire printing market experienced short-term fluctuations in the second quarter, global shipments in the third quarter rebounded sharply, up 9.9% year-on-year. Looking back on 2015, printing manufacturers have seized market share and rushed to expand market share. In order to increase sales, it is really hard. In the field of inkjet, the brothers and Canons launched the inking products in succession (HP also came to join in the fun this year), to grab the embarrassment in the Epson bowl. In the field of slamming, the black and white rushed to the bottom of the price, there was no bottom line, and many blanks in the market of color smashed the market, which led to the chasing of manufacturers. Hewlett-Packard and Canon have updated the line of color-activated products, and they smelled the smell of smoke. Faced with the increase in the user base, it is reasonable to say that the living environment should be better, but why do you live more and more without moisture?
Original counterattack
You are welcome to say that in the field of inkjet, there is not much time left for compatible consumables!
Once upon a time, the inkjet market was compatible with consumables, because the price of the original ink cartridges is actually too expensive, and the printing cost of a single sheet of more than 0.3 yuan, so many users call, "can afford, can not afford." In order to reduce the cost of consumables, users often choose compatible products. At one time, the market is occupied by brands such as Tianwei, Gezhige and Belle. At the same time, the ink filling, ink filling, and compatible ink cartridge business are also emerging in major digital stores. More popular is the modification of the supply, it seems that the only way for printer users to reduce the printing cost to the extreme, although the user knows that it will cause big troubles, such as plugging, leaking ink, etc., but the low-cost temptation is too big. At that time, Epson also had the ME series. Hewlett-Packard launched the Huizhou series in a targeted manner, but the users did not buy it. Until Epson took the lead in launching the printer, it would be refurbished and the market was in turmoil.
The world's compatible consumables are basically in Zhuhai, China, which is very telling the problem, and China's problem is the problem of all developing countries. Epson thinks very clearly: in developing countries, users' willingness to continue to purchase original consumables is very poor. Since it is already difficult to profit from consumables, then profit must be put forward, that is, the printer itself must be profitable.
As a new type of printer, Epson's ink cartridge printers use unique micro-piezo printing technology. The print head is a durable print head. It is not a consumable, has a long service life and stable working performance, and can enjoy Original warranty service. What's more, the original ink is only 60 yuan per bottle. According to the official parameters, the cost of the black sheet is 1 minute 5, and the color is less than 5 cents, which is lower than the printing cost of ink filling or modification.
In 2015, Epson told everyone in the industry with a 33% market share that the ink warehouse was successful.
In terms of consumable product structure, the original consumables have put down their consistently advertised "high quality + high price" attitude, and instead seek to be closer to the printing solutions of SME users. It also shows a determination that as long as you are willing to sacrifice some of the benefits, the printing cost can be reduced to any low. In the study of Western economists, the market is in a time of failure, that is, multiple manufacturers can unite to manipulate market prices and form a monopoly, the earliest light bulb industry 90 years ago. The printing industry is actually similar. There are few companies with technology, and there are fewer companies for inkjet printing. Therefore, the original consumables have always been at a high price. Many Chinese users are going to "renovate" equipment to lower costs. This phenomenon of monopoly industry is called Cartel, but the alliance of cartels is usually relatively fragile. The emergence of ink cartridge printing is the progress that breaks this phenomenon, especially the ink cartridge type. Players have changed from one to four, and Canon, Brother, and Hewlett-Packard have successively entered, making Epson change from individual combat to group operations, and the market influence has soared. Many users have said that there is no reason to buy compatible consumables for a dozen bottles of genuine ink.
Several major printing brands have said that this year will further carry out the layout, optimize the printing speed, printing cost, print quality, waterproof, print volume and other performance, and fully enter the business printing market. It seems that this game will be very big. .
Source: China office supplies network
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