It may be that in a certain period of time, logos appearing in almost all positions of Nike will be replaced by the new logo in the fluorescent gradient version. The brand calls it Unlimited Colorway, and they hope this new color combination can become the "virus" of this summer.
This is a logo designed by Nike for the "Unbelieving Limit" marketing campaign during the Summer Olympics. Inspiration is said to come from "insects." If you are familiar with this company, you may have heard the story of CEO Mark Parker: “When he was young and his grandmother used to walk in the woods, he was familiar with the various insects in the forest, and his grandmother told him to “ Make a sponge."
This may be somewhat similar to the association given by the Rio Olympic Games this year. According to the Color Matching Team, the first thing they considered was the movement effect of the movement, and Rio took the train of thought into the vibrant tropical rain forest, and then explored the colorful feathers of the birds and the shiny armor of the beetles. Their work began with a series of investigations of works of art and worms and birds, including specimen collections by the insect naturalist Christopher Marley, the yellow pencil prize collection, and the “Bird†created by American photographer Andrew Zuckerman.
The final result is Unlimited Colorway, which uses Nike's famous fluorescent yellow Volt and Hyper-punch pink. They apply this color to nearly all of the line's products, a total of 60 "Unbelievable Color Matching Series".
This is also a concentrated display of the four-year Flyknit flying line technology developed by Nike. This technology for Nike to create high-margin products has been applied to all categories such as track and field, basketball, football, and sportswear. According to the company's shoe designer Ben Yun, the design cycle of a shoe is usually 18 months, but whenever Flyknit needs to be used in a new category, it means that designers need to re-learn to use a material and build it. The new production process, then the schedule will be extended to about two and a half years.
The Flyknit department now employs more than 100 people in Nike. Instead of producing independent products, they work with various departments to apply this technology to various categories. This long running-in process has reached the critical moment of the Olympic year before it can be said. It is almost done. These shoes are the key role that Nike is currently relying on for growth. As the national team joins the summer Olympics, “Unbelieving the Ultimate Color Match†is the team’s uniform.
Source: Curiosity Daily
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