It is not difficult to find that today watch brand is not a single product advertising or spokesman for the promotion of the product, watch brand promotion today can be implanted through the product in the movie or other film and television works to a more vivid, intuitive and profound The form of expression. The dissemination is more than product information alone, but also implies deeper brand attitudes and values.
The watch brand sponsored the participation of filming, all kinds of film shows, and even invest their own films, this series of activities seems to have nothing to do with the brand itself, but the audience in the movie through the role of characters in the film set to project to Among the products used by film and television characters, they understand the brand's product and even the brand's value, and gradually form a brand value in the audience's heart. This is the watch brand through a cultural mode of transmission, in the hearts of the audience to establish a brand new way of thinking. There may be spectators dismissing this product or advertising implants, but for the brand, it is undoubtedly an effective way of advertising.
Fashion really my female "accessories"
Fan Bingbing starring romantic comedy "Night Surprise" is about to be released, the film Fan Bingbing plays a fashion, self-confidence, chasing love white-collar women Michelle, she is wearing free-wheeling Diamond Chopard Happy Diamonds watch and playful Chopard HAPPY BUBBLE 18K rose gold necklace, deepened the play Michelle independent character image portrayed, more fashion, smart charm.
In addition, the film's other actor Korean actor Daniel. Henry also wore the introverted Chopard LUC XPS silver black dial watch, more exudes in the play as Michelle's boss that calm elegant atmosphere style.
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Iron Man's "wrist"
The Iron Man, dressed in armor and equipped with ultra-high-tech weapons, finally met with the global audience again in May this year. Now reviewing the three works of the Iron Man series, the road to Iron Man along the way of Mr. Tony can be described as soul-stirring and delightful. However, to accompany the Iron Man to spend a sub-crisis is that it is dedicated to Iron Man's "wrist." The first, Bulgari Diagono moon phase watch equipped with self-made brand movement, self-winding, transparent bottom cover, 44-hour power reserve, always set off the wayward, arrogant and arrogant character of Iron Man; second, Jaeger-LeCoultre AMVOX3 dual time zone tourbillon watch, super texture, fully demonstrated the beauty of the watch mechanical, this Jaeger-LeCoultre first refined ceramic case watch can make people easily think of Aston? Martin sports car logo features, it carries a distinctive Jaeger-LeCoultre 988 movement, the precise performance of the tourbillon no doubt, dual time zone display and pointer-type date display is also very interesting; third, Iron Man into an unprecedented loss Dilemma, Jaeger LeCoultre AMVOX5 world time chronograph with white luminous numbers and scales with a classic 270-degree arc design layout, dial outer ring engraved with a representative of 24 different time zones of the city name, can simultaneously query the time around the world, the guardian of Iron Man through this predicament.
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Police elite wrist weapon
As Longines ambassador, Aaron Kwok last year released the "chill" is worn Longines "famous artisan" series of 18K rose gold moon phase function watch. For a Hong Kong police elite, 24 hours on call is the most common thing. And this equipped with L678 self-winding mechanical movement watches, energy reserves up to 42 hours, suitable for busy work, the use of 24-hour dual-time display function is also essential for modern business people, but also to remind A Sir Fight every second, because the next moment the enemy may have ended all. Taking into account that senior police officers often wear suits and suits, this watch has a silver plated embossed barley grain pattern surface and a dark brown crocodile belt. It is a very elegant and elegant business model, and it is also a good example for daily business people.